Nonprofit videos in comparison to the other videos available online have a huge potential to spark engagement.
Because there is a message of human interest, these videos have the capacity to go viral. Moreover these stories are easy to relate to and talk of triumph over adversity.
These stories can be magic and carry the power to transport you to another world. All aspects of a nonprofit business including fundraising for nonprofits require strong and compelling storytelling. This will help you get your message out and state your purpose. And thus nonprofit videos and images combined, create a bigger impact.
Storytelling for nonprofits can be done in a number of ways, for instance, social media posts that talk about the background of your fundraising campaigns, or stories of people benefiting from your campaigns. Similarly storytelling could also be in the form of client testimonials or a behind the scene video at your office.
In other words, your focus is to engage your audience and familiarizing them with your organization, you want to give them reasons to believe in your mission. (as much as you do!)
Now, let’s quickly take a look at 7 nonprofit videos that have been able to inform and inspire in many ways.
Most Shocking Second a Day Video
This is a video by Save the Children, an organization that helps children learn, grow and become what they want to be. They protect children and their rights. And, this video shows how big an impact war can have on children. This is a story of a young girl’s life turned upside down and has given innocence a new face.
Breathe In, Breathe Out
This nonprofit video by Greenpeace International is all about creating a world that we can breathe in. It is environmental filmmaking at its best! The organization works on detoxing cities and carries out clean air programs, among others.
Together We Can Solve Hunger
A video that tells the story of Feeding America and what the organization does. Here they showcase how food banks help individuals and families all over America. The video shows the lives of people who are actually receiving help. In the same way that donors contribute to fundraising for nonprofits via methods such as crowdfunding, food banks by Feeding America is an effort to solve hunger together.
100 Million Lives impacted
In short, Acumen is changing the way the world tackles poverty by combining the best of charity and market-based approaches. Moreover, the organization attempts to end poverty by creating a venture capital fund for the poor. This video beautifully shows the impact of the investment efforts in different parts of the world.
Throwback to 2018
This video by GiveCentral is a perfect example of how your organization can include throwback(s) in your content and showcase how your partners have benefitted from your services. The content here is specifically focused on the organization’s product launch a few years ago, reasserting the its mission and values.
Charity: Water is a nonprofit organization that aims to end the global water crisis and bring safe and clean drinking water to people in the developing countries. The video “The Spring” tells the story of the organization and what it does, narrated by Scott Harrison, founder. In addition to the urgent need of the crises, the content uses personal sentiments and emotions to connect with the audience. Therefore helping others to understand the whole concept of the cause.
We Are First Descents
This video by First Descents shows how the organization provides life-changing outdoor adventures for cancer impacted young adults (age 18-39). These young adults could also be individuals impacted by other serious health conditions. They are empowered to surf, climb, and kayak beyond their diagnosis and connect with others doing the same. The video spells and spreads good vibes and encouragement, definitely what the world needs to see.
In conclusion, for those of us that are involved with fundraising for nonprofits, it is important to tell great stories, This is to help us connect with our supporters and share our organization’s mission and values with them. No matter what medium you chose (audio, images or videos) authentic, true content will always be valued. The medium matters far less to people who are engaging with your message.
Start small if you are new to the art of video storytelling, you do not need as many tools as you think. A good phone camera can so the trick. Just remember to share your work, and share often. Reach out to us by leaving a comment below for more information on this topic. We are happy to help.