5 GivingTuesday Email Templates That Work

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5 GivingTuesday Email Templates That Work

Save time and inspire your donors into action by using our editable GivingTuesday email templates in the days leading up to—and during—GivingTuesday. 

Email Template #1 The Announcement Email. 

The purpose of this email is to announce to your donors that you are fundraising on GivingTuesday. Describe your goals and explain how your donors can help make them a reality. 

Give them an option to donate and spread the word. 

(Start of template)

Banner text – One day defined by generosity – GivingTuesday

The holiday season is just around the corner, and we invite you to kick it off with us on GivingTuesday! 

GivingTuesday is a global day of giving back. On the Tuesday following Thanksgiving, you’ll have the chance to join people around the world and support a cause close to your heart. 

This Giving Tuesday, help us give (state your goal here). By joining the movement, you’re providing (describe the impact you plan on making with the help of the donations).

Mark your calendars, spread the word, and stay tuned for more details!

Donate Now

Your signature,

Organization name, 

Website/ campaign page link 

Email Template #2 The Reminder Email. 

Drum up the support by reminding donors that the event is around the corner.  Be sure to remind them of any matching challenges you have going on.

(Start of template)

Banner – Giving Tuesday : 7 days to go! 

Join (organization name) in celebrating GivingTuesday and the national tradition of generosity.

If you spend on Black Friday or Cyber Monday, please consider kicking off your Holiday Giving season with an year-end charitable gift on GivingTuesday. Thank you so much for supporting us.

Make a gift

Follow us on Facebook and Twitter for exciting updates or share this email with friends and family and encourage them to join the movement 

We’ve got just one week left until one historic day of giving. Let’s do this!


Organization Name

Social Media Links

Email Template #3 The Launch Day Email. 

Share this email early morning on the day of GivingTuesday. Rally your donors’ support and share important details again. 

(Start of template)

Banner text: GivingTuesday is here! 

During the next 24 hours, people around the world will come together to celebrate generosity and make an impact. At (your organization name), we have a goal (enter your goal here). With your help, we can make this a reality.

Give Now

P.S. – Share your support on social media by letting your loved ones know today is the day to support [organization’s name] on #GivingTuesday!

Your Signature and Name

Organization Name

Email Template #4 The Follow-up Email, during GivingTueday

Share this email with donors who have not donated. Update them with the amount you have raised so far and ask them to help continue the momentum.

Banner Text: We have raised $10,000!

Thanks to over 100 generous donors, we’re just closing in on our goal! 

You can help push us over the finish line! With only 4 more hours to give, we are just [$X] away from our goal. Ready to show your support?

Donate now.

Your signature,

Organization name, 

Website/ campaign page link 

Email Template #5 The Thank You Email. 

Showing your gratitude towards your donor for their time and contribution is the most important step in your email campaign- no matter what the results of your campaign are. 

(Start of template)


Our heartfelt thanks to everyone who supported us this GivingTuesday.

In just under a week, caring people just like you,  came together and donated (enter amount) to our (enter campaign name.)

If you didn’t have the chance to donate, there’s still time to add to our GivingTuesday totals. 

Donate Now

Your contribution makes a real difference to (re-introduce the goal of the campaign). 

Yours sincerely


Organization name


Dear (NAME)

The results are in… We were able to raise [$X] in support of [mission topic] in just TWENTY-FOUR HOURS!

Without your help, we would not have been able to accomplish what we did as a team. Thank you for your time, generosity, and overall commitment to our organization. We couldn’t be more grateful. 

Thank you for your continued support. 



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