Social media is one of the most effective tools to help nonprofits to fundraise online, raise awareness, and engage donors. Thanks to social platforms like Facebook, Twitter, YouTube, Instagram or TikTok, these organizations can create a very strong link with their donors, and transmit crucial information to them, without committing a huge budget. Sometimes external events also catapult a certain medium to fame. It was during COVID-19, that we saw a huge number of traditional organizations using social networks to fundraise online. This trend continues even now. These platforms come on top of traditional marketing channels like cold calling, mailings, and events, which require more investment and time.
But often, it is through social networks that new donors discover an association. Their loved ones encourage them to participate in events for a good cause, to donate to associations for the protection of animals, to support organizations fighting against climate change… According to NP Source , 55% of people who testify to some engagement with a nonprofit on social media take action: either by donating money, volunteering, attending an event, or purchasing one of the products from the organization.
Using social networks to boost fundraising has several advantages:
- You maintain the commitment of existing donors, and provide them with information. Social media makes it easy for nonprofits to share their latest news and campaigns. Quizzes, polls and contests allow you to engage your community a little more.
- You create a community. Social networks allow organizations to create a community of people who share the same interests and ideas, and who are the most loyal supporters of a cause. To do this, Facebook groups are probably the most powerful option, allowing members to share content as well. From time to time, you can ask your community to help you convey a specific message.
- You increase the reach of your messages. Besides connecting with your existing audience, increasing that famous reach is one of the most important goals of such an organization’s Social Media activities. In their social media fundraising campaigns, nonprofits often ask their fans and followers to share content by mentioning a hashtag. A hashtag campaign allows you to reach the loved ones of people in your community, and your message can travel far beyond your current audience.
- You amplify your message. A social media fundraising campaign will work even better if you combine it with other marketing channels and activities. For example, you can use social media advertising tools to target a particular geographic area. At the same time, you can launch a poster advertising campaign on bus stops, in train stations, shopping centers and other public places available in the region. Finally, you can work with local support groups to get the message out to their members. The more touch points you have with your end customer, the more results you can expect to achieve.
- You increase donations through social proof. When you fundraise online, you can embed your campaign code to display a “social proof” feed on your campaign webpage. Authentic content from your fans increases the chances that visitors will click on the “Donate” button.
How To Boost Giving Using Social Media – The Do’s and Don’ts
Ready to launch your fundraising campaign on social networks? With GiveCentral, you can create a 360 degree communication campaign, and distribute your event on your website, emails, mobiles, social network – just about everywhere! Try GiveCentral now for free. Schedule a call with our fundraising expert.