Back to School Fundraising Ideas: Embracing the Virtual

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Back to School Fundraising Ideas: Embracing the Virtual

One of the most popular and effective ways for nonprofits to raise money is through online virtual fundraising. The same goes for schools as well. Most daily activities nowadays take place over the web. This has most likely resulted in the rise of virtual fundraising. Researching for ideas can be a time consuming process. To make it easier for you, GiveCentral has put together a few virtual Back to School Fundraising ideas for you to add to your fundraising plans this year.


Raffles, like a sweepstake, implies the act of selling tickets as a means to raise money. These tickets are numbered. The winners are drawn at random. The best part about this idea is the fun that it involves for all participants – students and parents. Additionally, raffle tickets are affordable and can be sold online. Whatever the plan may be, there is always room for modification.

  • You can add auctions to the plan. However, this would have to be more focused on the adult audience due to the possibility of pricier items being sold. Have a deadline for bids, the highest bidder takes it away. 
  • Results for raffles can be announced via an online Live session.
  • Promote giving methods such as mobile giving for easier transactions.

Cookies and cookie dough

Cookies are loved by many! Back to school fundraising ideas must include the best interest of students. So why not consider the factors that would be exciting for the students as well? Sell cookies at an online storefront. The students can then pass the news on to their friends and families. In case you don’t like the idea of selling cookies, you can substitute the item with:

  • coffee 
  • chocolate
  • candies and cake

Online competition

Decide on a theme and host an online competition. This can be painting, essay or even pictures of handmade goods. Ask for entry fees or charge your viewers to see submissions of all participants. Encourage your students and supporters to spread the word about the online contest.

Home Challenges

You can raise funds by asking the participants to get sponsorship for their activities. Set up a challenge that students can complete in the comfort of their own homes. For example, walking around the house and taking steps that would be equal to climbing the school stairs per week. A challenge of running 10 kms per week is a great idea too. This would also ensure that the school cares about the physical well being of its students. 

Peer-to-peer fundraising

No list of back to school fundraising ideas can be complete without this strategy. With peer-to-peer fundraising, schools can reach out to communities and supporters to set up fundraising pages on their behalf. Online donations then can be solicited for your school. There are multiple benefits that come with the campaign. 

  • Your school can reach a wider audience when the campaign is shared on social media among friends and family. 
  • It is a simple process, easy to monitor as well.
  • The ability to individualize the cause is a major component of the campaign.


As you raise funds for your school, do not forget to talk about it in your communication materials. Be it newsletters, social media and your website, create stories and posts around it. Be open to accepting feedback on your fundraising campaign and grow from the same. 


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