We know it sounds likes extra work, but trust us. this helps. Here’s a collection of fascinating online marketing statistics that are important for understanding your donor behavior. Much of this data comes from studies and reports throughout the last decade–and we find them to be highly relevant to nonprofits and their marketing strategies.
We saw last year that many nonprofits are readily embracing digital marketing best practices- but there is still a lot left to be done. However, every little step towards a better campaign counts! And we are here to help.
Let’s take a look at some of the online marketing statistics that matter for your nonprofit.
#1. Remember the notoriously ill-focused goldfish with the attention span of nine seconds? Well, according to a new study Microsoft corp study, we are not better off. The average consumer attention span is 8 seconds so you need to make your content count!
#2. Get your creative juices flowing. Use infographics or videos to share content that a big chunck of text on your website does. That’s because the latest research says that Infographics are liked and shared on social media 3 times more than other types of content.
#3. Search ads increase brand awareness by 80% and display advertising has proven to increase traffic to a website by 300%. Dedicating a monthly budget to Google ads or Facebook ads increases visits to website as well as helps new visitors find you.
#4. People who have a negative brand experience on mobile are 62% less likely to purchase from that brand in the future. Therefore, it is surprising that still 84% of nonprofit donation landing pages that are not optimized for mobile.
Sources: Google/Purchased, How Brand Experiences Inspire Consumer Action, U.S. Smartphone Owners 18+ = 2010, Brand Experiences = 17,726, April 2017.
– Online Marketing Scorecard
#5. Google processes trillions of searches every year, and still, 15% of those queries have never been seen by Google before. – Your SEO strategy should therefore be a mix of your brand keywords and popular search terms people use to find you.
#6. Welcome emails have an average open rate of 82% – Make a great impression!
#7. 49% of all emails are opened on mobile devices – optimize your content to serve both your desktop and mobile readers.
#8. Embrace online giving. Online donations increased by 10% year on year, and their growing popularity among charities and nonprofits is accompanied by new innovative technologies developed to keep pace.
#9. Its no surprise that 2020 was a phenomenal year for YouTube, as people turned to videos to replace in-person events and activities. 40.9% of YouTube watchtime happened on mobile.
#10. Daily YouTube livestreams increased 45% in the first six months of 2020. 53% of livestream viewers say watching livestreams helps them feel connected to something larger than themselves. And 56% of people say watching livestreams can be as good as being at an event in person. Still wondering if video storytelling is right for you?