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Charitable Giving

Would You Like a Larger Slice of the Charitable Giving Pie?

Giving Grows, but Religious Donations Still Slide

Great news for nonprofits was just released this week: donations grew in 2014! According to Giving USA, charitable giving in the United States increased by 7.1 percent overall, rising to $358 billion. This is even higher than the amount projected in 2013 and a level of giving unseen since before the Great Recession. Individual contributions made up 72 percent of the increase, so you can tell that people are feeling generous.

ALSO READ: Charitable Giving On the Rise for Second Consecutive Year

Religious Donations

Another encouraging discovery: the ongoing upswing in charitable giving increased by 5.4 percent in 2014, far outpacing the five-year average growth rate of 3.4 percent.And once again, religious organizations received the largest share of charitable dollars (32 percent) and the estimated amount contributed to religion reached its highest value ever. The downside? As a percentage of charitable giving, religious donations remain in a 30-year slide. Dropping from 54 percent in 1987 to 32 percent today, religion is claiming an ever-shrinking piece of the charitable pie.So what is a faith-based nonprofit to do?First, be aware that there is ever-growing competition for your donors’ time, attention, and generosity.Excellent causes abound, and they’re all asking for the same dollars you are. Don’t let this discourage you from telling your story, but get comfortable with the idea that you might not be a donor’s top priority on a given day (and try again later, of course).Second, give your donors a reason to notice you and not the other guy.Inboxes are filled with tempting offers, social media is chock-a-block with interesting links, and other demands for attention are almost literally everywhere you can imagine. Consider what you are doing differently to stand out, and highlight what makes your cause unique.Third, follow up graciously.A thank-you note is certainly in order for every donation, but stories of what-happened-next speak to both donors and prospects alike. Demonstrating the good work that you do encourages potential donors to support your efforts and makes current donors consider giving more.The findings from the 2015 Giving USA report are encouraging, but this news is only the whipped cream on our delicious pie. Don’t eat your slice and assume more is always on the way! Many ingredients are needed and we’ve got to keep doing the work that mixes them all together.To learn how GiveCentral has helped hundreds of organizations find the right mix, just ask! Sign up for a webinar or contact us here

Electronic Giving : Realize the untapped generosity in your community

egiving

GiveCentral is an electronic giving platform built keeping the donor’s experience in mind. Our responsive mobile webpages and app allows your donors to give whenever and wherever convenient for them! Electronic giving comes with a lot of benefits. You can use this feature to receive recurring or planned giving, supplemental funds, events and fees, festivals, raffles and galas or alumni giving. Online giving is growing quickly, especially recurring, monthly gifts. GiveCentral data shows that monthly online donors give 33 percent more than donors who give by check, and 94 percent more than a monthly cash donor.

Along with electronic giving, GiveCentral is a complete donor management system that provides your organization with one convenient, user-friendly tool to consolidate all fundraising activities, letting you spend more time connecting with your donors.

Collect donations via all major credit and debit cards, electronic check, mobile app and card reader, remote check deposit, web links and buttons or text messaging.

Get started today! To learn how GiveCentral can increase revenue for your organization, write to us at info@givecentral.org

Receive donations online – Make it easy for people to support your cause.

Receive donations online

Recieve donations online for your cause. GiveCentral is a custom giving solution created to meet the needs of non-profit organizations to increase overall fundraising.

We help make your administration easier. With GiveCentral your organization can:

-Recieve donations online via computer and mobile phone.

-Accept payments via credit card and electronic check.

-Process one-time and recurring donations and pledges.

-Accept donations on a mobile card reader (GiveCentral Go) and texting.

GiveCentral is PCI Compliant and completely secure. It offers flexibility in the types of giving offered to the donors, who can choose any of the following to secure their donations.

-Credit Card (Visa, Mastercard, Discover, American Express)

-Debit Card

-ACH

-Text-to-give

-Remote deposit (paper check scanning)

Everything come together with GiveCentral. Features that make fundraising convenient.

Automatic Card Updater

GiveCentral is one of the only donation platforms to offer an automatic updater as and when cards expire. This has increased monthly giving by 4%, due to a decrease in failed and lapsed transactions.

GiveCentral Mobile

In today’s fundraising world, the ability to give on a mobile device is paramount. GiveCentral offers:

  • Responsive design – all donor facing pages are responsive and fit to the user’s phone or tablet appropriately (including custom pages)
  • Mobile app – we have an admin and a donor facing app to manage gifts
  • Card reader/swiper – administrators are able to use the card reader to collect one time and recurring gifts on-the-spot
  • Text-to-Give – we offer the ability to give using text message, and the data filters to the donors GiveCentral record, not a secondary system

Text Messaging

To better enable your organization to receive donations online, GiveCentral allows for three types of text messaging/text-to-give :

-Text-to-Connect

-Allows the donors to text their contact information (first name, last name, email address) to a phone number designated for that location. This information is automatically sent to your GiveCentral database to build your contact list.

-Text-to-Give

-Donors can make donations to their Appeal through texting – these donations can be in response from an ask from the parish or Diocese, or the donor can self-select to text a donation

-Unlike other text-to-give programs where the donation is charged to the donor’s phone bill, the money is attributed to their GiveCentral account, and visible through all reporting automatically

-Text Announcements

-This gives the ability for the Diocese to message all donors en masse. (Meant for use for announcements such as a Christmas Thank you, or a reminder of the school carnival)

System Functionality

Administrators have the ability to set frequencies for each contribution

  • Reporting is done in real-time.
  • Location administrators can request reports to be sent to the proper location staff member on a scheduled basis (i.e. the transaction report to the finance manager monthly)

Kickstart your fundraising efforts. For more information on how GiveCentral can ensure can ensure consistent donations for your organization, connect with us at (312) 929-2306 or leave a comment below.