Mother’s Day is a secular and civil tradition, but it is also an opportunity to share the joy and gratitude of being able to count on one another as a family. It feels great to see that the world is slowly coming out of a total and complete lockdown. It’s even better news that many people will be able to celebrate Mother’s Day in person. Fundraising for nonprofits on important days includes considering the virtual angle as well. To engage your audience virtually, here are some mother’s day ideas for creative and interactive marketing campaigns, easy to create and to publish on your digital channels (website, social networks, mobile app).
“MAGIC FLOWERS OF GRATITUDE” and celebration of gratitude and tenderness
Your volunteers and staff with a creative streak will enjoy this activity. Use origami videos online to create bouquets of flowers. Create a fundraising page where your donors can choose a bouquet they want delivered to their moms as a token of gratitude for a small donation. Include pre-written custom messages like in the example shown with each delivery.
The Mother’s day celebration is punctuated by the keywords for living with the family, according to what the Pope reminds us:
“These words are: ‘Please’, ‘thank you’, ‘sorry’. Indeed, these words pave the way for good to live in family, to live in peace. These are simple words, but not so easy to put into convenience! They contain great strength: the strength to protect the house, also through a thousand difficulties and trials; on the other hand, their absence, little by little, opens up loopholes which can go as far as its collapse.”
(Pope Francis, audience of May 13, 2015)
Other than a mother
A fun and exciting online game that can be played on a group video call, most likely Zoom. Get your supporters to sign their respective mothers up for this virtual get together and brief the mothers on how the game works. The aim here is to appreciate mothers for their accomplishments. Create a list that includes descriptions like a pet owner, musician, biker, marathon runner, singer, dancer, influencer, reader and so on. Once the game starts, share this list on the screen and request all participants to turn off their webcam. Read out your descriptions one by one and the mothers who fit into the description turn on their cameras accordingly and the game goes on. This is a great way to celebrate mothers and remind them that they are so much more than awesome mothers.
Virtual love letter
Create engagement! Launch a writing contest and invite your community to write a love letter for their mom. Reward the participant who wrote the most beautiful letter or who collected the most votes by offering him a gift or “visibility” by posting his letter on your social networks. This contest works equally well for children, adolescents or adults.
Watch a movie
A great mother-child bonding opportunity! Getting mothers to watch a movie with their kids online is a fantastic way to create some quality time. Since you are an organization focused on fundraising for nonprofits, it is important to not forget the transaction side of all your activities. This activity is a gift that children can buy for their mothers, tickets to an online movie party.
Put TV moms in the spotlight
A very simple yet engaging idea – animate your audience with a ” Who is this?” quiz. The goal of the game is simple: the participants have to guess who is behind an altered image. You could also reveal part of your image little by little. As time passes (every day or every week for example), the image becomes sharper and clearer to facilitate the game. That helps to keep them coming back to your page as well. The best way to go about this is to really bank on your social media accounts and announce the activity way beforehand.
Encourage your community members to share their experiences
Stories are great, but nothing beats a first hand personal story of a bond between a mother and child. Pictures tell stories. Suggest to your audience to share their best photo with their mom or, in another register, to share their mom’s best recipe. The latter also opens a way to really appreciate a mother’s cooking skills. As you move on, you can have the community vote for the most original photo or recipe, and reward the winner.
For all kinds of Mother’s Day activities that you are considering, remember to plan well in advance, at least two weeks if not a month. Know your audience, their likes and dislikes – this will help you pick relevant activities. At the end of the day, GiveCentral is always here to make your fundraising for nonprofits easy and personal, both for you and your donors!