With over 25% of annual donations made during the month of December, there’s no doubt it’s a busy time for organizations like yours. Did you know that 15% of year-end donations are received on December 31? That means even after #GivingTuesday, for many of you, it’s until the very last minute of the year that matters! While it is important to start your holiday fundraising campaign strong, it is the consistency in your effort until the end that has the most impact!
Though the year may be ending, there are still a few techniques that can help you generate funds and strengthen your future fundraising programs before you start the New Year.
So read on to discover some easy, last-minute holiday fundraising campaign ideas for the year-end, there is no time to waste!
UNITE YOUR DONORS WITH CROWDFUNDING
When it comes to fundraising, you rely on your community to achieve your goals. The peer to peer campaigns are ideal for getting together (although this can not be done in person). You might think that it takes weeks to organize a crowdfunding campaign. This is not the case ! Thanks to GiveCentral’s support tools, our team will be able to set up your campaign in just a few hours!
BE CREATIVE WITH YOUR CAMPAIGN IDEAS
Coming up with ideas that are out of the ordinary can be difficult at times, but luckily we have some exciting examples to inspire you.
A great way to persuade people to donate is to ask one of your donors, individual or group, to match donations received within a given time frame. This type of campaign is growing in popularity because, especially when the average person is still grappling with the effects of the economic downturn, donors understand that their money can have double the impact. Also, because the match will only happen for a certain period of time and you reach a certain goal, people are now encouraged to donate now rather than next month.
SPECIFY YOUR MISSION AND SIMPLIFY THE DONATION
When you advertise your campaign, be sure to explain what the funds will be used for. Use examples, so your donors can see their impact. Also, consider including clear instructions on how they can support you. Link your campaign form in your email or social media and make sure it takes them directly to where they can complete their donation.
BE GRATEFUL FOR YOUR DEDICATED SUPPORTERS
Do you have a volunteer, organizer or donor who has dedicated a lot of time to you? Will their work be a source of inspiration for others? Don’t forget to feature them through social media! This will certainly promote a greater sense of community. Not only does the support make this donor feel valued, but it also inspires others to do the same work! Spreading the right things is all the more important during the holiday season.
KEEP YOUR SUPPORTERS INFORMED OF YOUR PROGRESS – UNTIL THE END!
So you emailed and posted on social media to announce the launch of your campaign. And now ? The reality is that your supporters may forget about your campaign, or your original message may not have resonated with them. Remember to communicate mid-campaign to take stock of your progress and explain why their support is so important. This means that you have to formulate your request differently. For example, after initially saying, “We are looking to raise $ 10,000 for the purchase of school supplies for 1,000 children.” Explain the impact even better: “We need your support to enable the children to get the materials they need to be successful in the classroom.”
Don’t forget the final effort. In the final days of your campaign, go back to the donors. Remind them that it’s not too late to donate and that their support can still make a huge difference!
CREATE YOUR HOLIDAY FUNDRAISING CAMPAIGN
Use our last minute holiday fundraising ideas, take the time to invest in some of these projects and you can start January on the right foot.
Want more information on setting up your campaign or want to personalize your giving pages, we are just a click away.