The global day of giving falls on November 30 this year. Launched in 2012, #GivingTuesday is now seen as a day that marks the beginning of year-end giving season. Fundraising for the big day requires organizations to plan and strategize well in advance. Now is a good time to go through a list of Giving Tuesday fundraising ideas. Consider the following preparation(s) so you have a solid foundation for your GivingTuesday campaign.
- Have your goal aligned
- Know your audience inside out
- Prioritize your donors
- Choose the right tools
Getting a solid foundation laid for your campaign is the first step. Once all that is covered, you can figure out how your organization can provide a satisfactory giving experience. In this article, we’ll be focusing on the different Giving Tuesday fundraising ideas that you can incorporate into your campaign.
Perform challenges for every milestone
With your overall GivingTuesday campaign goals and target set, consider creating an interactive challenge to meet key milestones throughout the day. This can be a very engaging activity. Break this up into four milestones, one at 25%, the second at 50%, third at 75% and then wrap it up at 100%.
- You can have your director dance to his favourite song when the target is achieved.
- Identify a donor who would be willing to match dollars raised during a challenge period. Donors react positively – and generously – to challenges that make their donations go farther.
- Work with a local business to donate in-kind items such as coupons or treats and use them to reward donors who help you achieve a challenge. For example, they could underwrite a thank you coffee for your community of donors if you meet your goal.
- In case of fundraising for schools, students can have an out of uniform day for each milestone achieved.
Sale of branded merchandise
Think t-shirts, mugs and pens with your logo on them! Fundraising for nonprofits has no limit to it. Your supporters are more likely to donate if they are going to get something in return. This doesn’t have to be complicated. You can start with picking a fundraising platform that can help you keep track of all important details including donor information. You can then go on to design your merchandise, make sure that the colours and design all align with the identity of your organization. Set the price for each item and define the target amount that you wish to achieve. Promote this sale activity through social media, emails and newsletters.
There are social media influencers that can help you give the required push to your campaign. Find influencers with a big following around your area that have been closely associated with charity work. Many of these influencers would be happy to talk about your #GivingTuesday fundraiser without charging you for the same.
- Make sure that you are reaching out to those influencers who believe in your mission.
- Discuss the kind of conversation that you’d like to have them drive on their social media handles. Make use of a calendar in case the decision is to publish more than one post.
- If necessary, help with designs and templates for social media posts.
50-50 fundraising raffle
An interesting addition to our list of Giving Tuesday Ideas 2021- this is a fun process through which you can raise funds for your campaign. 50-50 raffle is a hands-on game where many people buy tickets in order to win a prize. However, for a fundraiser, the prize is 50% of the total money that is collected as ticket price. The remaining 50% goes to donations for the campaign. The more the participants, the more would be the total money collected. At the end of the game, the funds will be totaled and the winner will be chosen at random.
When it comes to fundraising for nonprofits, this is a method that never goes out of trend and impact. Crowdfunding is all about extending and leveraging your community. Get your staff, board members, friends and family to raise funds for your campaign.
- Set up a fundraising page that can be shared on social platforms. Your fundraising page must include all information about your campaign and showcase how their donation is going to be used.
- Enable modern giving tools such as text-to-give to provide an excellent donor experience.
- Use images that tell a story.
- Do not forget to provide a social share button.
- Request your audience to take part in this challenge via a peer-to-peer campaign. Your supporters can then submit their challenge videos/images as they hit their own milestones.
Conclusion: There are other Giving Tuesday fundraising ideas such as auctions and virtual pledge campaigns that your organization can always explore. GiveCentral can help with such campaigns with its management software to help, direct and manage your #GivingTuesday Fundraising. There is no one correct path, therefore, you will have to figure out what works best for your nonprofit. Let your supporters know of the campaign well in advance, it is always advisable to begin your promotion early. Continuously thank your supporters and show them how you can further achieve bigger goals together!