The global day of giving as we know it, Giving Tuesday isn’t alien to us anymore. It has only grown bigger and better since its inception in 2012, #GivingTuesday is an official kick off for the end-of-year giving season. As simple as it may seem, fundraising for nonprofits through Giving Tuesday requires a lot of strategic planning and with this article, GiveCentral will help you get it just right.
Before your nonprofit decides to go ahead with Giving Tuesday, there are certain factors that you will have to consider. You must know where you stand and identify the directions that will give you more gains; make sure that your organisation has embraced and absorbed online fundraising strategies. Then you can move on to the strategic planning.
Set your goal straight
You need to identify your desired destination, then only you can find ways to reach the same. Therefore, set clear and achievable targets, this will in turn help you measure the success of your project/campaign later on.
Know your audience well
In fundraising for nonprofits, your target audience are your donors. There are different sections of givers, from one time donors to regular ones. Get to know which causes and stories resonate with each section the most and set your target section for Giving Tuesday accordingly.
Make your donors feel important
People are more convinced to give when they know that they are helping in solving a problem, so let them know the worth of value that is being exchanged between you and them.
Choose the right tools
Depending on the target audience that you have defined, the next step is to choose the right tools and tactics. For example, one time/ first time givers mainly opt for easier methods such as mobile giving and online giving, GiveCentral Connect and GiveCentral Texting are two good examples of easy donations.
Timing is everything
A very important part of planning for GivingTuesday is your timing, early November is the perfect time to announce your campaign. This will not only give you ample time to send out reminders, but you will have enough time to focus on your core donors who will help you spread the word and promote the campaign.