Online donation has largely been a part of fundraising for nonprofits and it has grown by 12.1% over the past year. A solid and strong process of donation simply means more funds to provide more service to the community. It is important to remember that as your donors donate, they expect a level of user friendly experience from your organization. Donating to a good cause must be easy and simple, tools like text to give and online giving are ideal examples of seamless giving. Here are a few ways in which your nonprofit can optimize donor experience and create a process that is enjoyable for both parties.
Communicate your organization’s mission
As you begin to prepare and strategize a 360 degree plan for your campaign, make sure that you are very clear on your nonprofit’s mission. All messaging and communications would be driven around the mission of your organization. Provide a clear explanation of what you stand for, your donors should and must know what they are donating to.
Easy donation methods
It is a busy world with busy people and what you offer as a donation tool should be quick and easy. Your donors want to save time even as they contribute to your cause. Therefore, make your tools such as text to give, online and mobile giving as seamless and quick as possible. This is also a great way to make donors want to come back and donate to your organization, again.
Clear donation link
For all online asks and donations, make sure that you provide a clever donation link. Your donors would not like it very much if they have to go through several web pages before they can actually make their donation. A direct link must be made available to your donors and make sure that it is accessible on a mobile device. You can also provide a donation form on your website’s home page, this will make it very convenient for your donors to donate.
Prioritize your data
When it comes to fundraising for nonprofits, data really is your best friend. Using a donor management software that will record all your donor details is ideal, the data collected is going to help you deal with your donors better. The information can tell you what is working for your nonprofit and it will help you strategize better for your upcoming fundraising campaigns. In short, it will help your nonprofit cultivate the right people via the best channels.
Stick to essential information
Too many questions and blanks to fill on your donation form may lead to your potential donors withdrawing from the process, therefore, ask only what is absolutely necessary. You ofcourse need your donor details, but zero down on the most important ones and ask as few questions as possible. Remember that your questions must be relevant to the task at hand.
Show your impact
Your donors love to see how they are helping, therefore you can show the impact of your work that has been made possible with their donation. You can promote social sharing and showcase the areas where the collected fund is being used. Your nonprofit can create stories using images and videos and share it on your social media handles, website and newsletters. Transparency is crucial to build stronger bonds with your donors.
Feedback is important
You can get to know your donors’ likes and dislikes by simply asking them. A simple donor review survey is not only a great place to begin, but it also shows that your organization cares. Make your supporters feel valued and ask them about their donation experience. Keep your survey form short and crisp.
Every time a donor donates via text to give and other methods, it is a great idea to get a personalized message delivered via a text message or an email. Donor experiences can always be improved using technology. However, this can also be mixed up with the traditional way of calling your donors to thank them personally for their respective contributions. A nice blend never hurt nobody!