How could nonprofits use Snapchat in their fundraising strategy?

With as many as 191 million daily active users at the close of the first quarter of 2018, Snapchat has slowly but surely emerged as one of the most popular social media platforms. It has a dominance within the teenage and young adult internet users. This could be used in nonprofit fundraising efforts to reach out to an wider audience. But if you haven’t used this app before, it is easy to miss some of its powerful features which could have the greatest impact.

Here are a few ways that nonprofits could use Snapchat in their fundraising strategy.

Reach out to a wider audience

Snapchat is one of the best ways to reach out to younger audiences, much more than any other social media platform. It’s several features could help you take your reach to new potential supporters and expand your presence. You could use the Geofilter to connect with those around you. This is an unique feature in which the graphic overlay could be accessed only with the specified area. You could use this feature to target your audience, based on their geographical preferences.

Use it for effective communication

You could use Snapchat to share snippets of your day to day workings. You could show your supporters all the effort that you and your team puts behind the scenes. You could take fun selfies with your donors, volunteers, staff members and share it with your followers. It will go on to build intimacy and relationship with them. Share important facts about your mission in a really eye catching way, using Snapchat.

Using visual storytelling increases engagement

A Snapchat story is visible to your followers for 24 hours. It is a collection of posts and are a really popular way of updating your followers on what is going on in your nonprofit. It could be just photos, videos or a mixture of both.

These are a few ways that Snapchat could aid you in your nonprofit fundraising. Keeping up with trend and staying ahead of the curve is the only way to make sure that you get all that you aspire for.

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