Halloween – the spookiest time of the year is also one of the most exciting ones for marketing your campaigns. Many nonprofits ignore Halloween’s fundraising potential, however, it’s the second most popular Holiday after Christmas. But for local charities, Halloween can be an incredible time to implement entertaining and creative .
Above all, it marks the beginning of the holiday fundraising season which is an extremely important period for nonprofits. Here are five best Halloween campaigns that your nonprofit could learn from and give a boost to your cause.
Marks & Spencer
This tops our list for best Halloween campaigns because the idea is a simple one. M&S put a spooky new look on its popular range of confectionery and delighted its consumers. Percy Pigs became Percy Pumpkins along with characters like Freaky Frogs, Vampire Fangs and Zombie Owls. Colin the Caterpillar was dressed up as Dracula.
Coca Cola launched new designer cans and limited edition Halloween versions of Fanta multipacks drinks. There was a special feature with QR codes that could be scanned to access branded Snapchat filters and lenses. There was a China doll shedding tears of Fanta. Because of the use of mobile, they were able to increase their engagement manifold.
Hershey’s made use of the popular DIY trend and created a video to show how to turn chocolate into a cute party favor. They promoted this campaign well on social media and as a result, Hershey’s Halloween post received nearly 10000 total interactions on Facebook.
Urban Decay was calling all ghouls and gals by calling them on social media. It created a contest that was promoted across social media channels. They urged their audience to share their own Halloween looks with them. The winner was to receive cash prize and Urban Decay products were given out.
Pro tip: To maintain social distancing in current times, promote your campaigns online. Create collages, and creative graphics to showcase your pumpkin patch pumpkin pies online. Circulate the images among your family, friends, and communities. Additionally, offer to deliver the products to people’s door-steps for a small additional cost, the amount can add to your funds.
Walt Disney World
Walt Disney found a creative way of celebrating Halloween. It came up with its own Halloween post on Facebook which received around 240000 total interactions. This outperformed all their posts in the entire year and was a great way to connect with their audience.
In Conclusion, when it comes to securing funds for your organization – especially during Halloween, don’t be afraid to get creative! While it’s important to do what’s tried and tested, this time of the year calls for innovation and fun.
After that, by using Halloween to market your fundraising event, you could ensure that your nonprofit has a great start to this year-end fundraising season. Having a fun and spooky theme could be a great way to connect with your audience.
We hope this article on best Halloween campaigns helped you to understand your options so you can start planning your Halloween fundraising. Choose GiveCentral as your online giving platform and subscribe to our blog to receive more campaign ideas.