Data suggests Instagram has as many as 1 billion monthly active users. These numbers just show how important Instagram could be for reaching out to a large audience. No social media marketing strategy would be complete without having it at its core. Moreover, as they say, a picture speaks a thousand words. Its visual nature and high user engagement rate make it a really valuable social media network. After all, social media marketing is essential when it comes to fundraising for nonprofits.
Here are a few Instagram ideas which could help you to up your nonprofit game.
Share your story
The visual imagery that Instagram focuses on makes it a great platform for you to share your story. Nothing could help you to connect with your audience better. Show the impact that your nonprofit is having through visual stories. Pay a tribute to your involved volunteers by sharing their pictures and give testimonies of those who are being helped by your nonprofit.
Use hashtags to give a boost
Using hashtags allows people who have a similar interest to find your posts through those links. Hashtags have a positive impact on the number of likes and comments on your posts. This eventually is correlated with the number of supporters your nonprofit has and the amount of donations coming in.
Report live using Instagram
Your nonprofit could share live pictures or videos of fundraising events by presenting everything in the real time. This keeps all your supporters updated on all your efforts and would show an immediate impact of all their efforts.
Thank your donors and supporters
Using Instagram and sharing the pictures of your donors and supporters would personalize your thanking and deepen your bond with them. This not only demonstrates your gratitude but also encourages them to continue being involved with your nonprofit.
Instagram is amongst the most popular platforms out there and people tend to relate a lot more with graphic imagery. Fundraising for nonprofits require some deft planning and forming of strategies. Without a doubt, Instagram should be at the core of it all.