In this fast paced world, it is important to keep the donors at the centre of all your fundraising efforts. Donors are the key when it comes to fundraising for nonprofits. There are a lot of things out there that catch people’s attention and resources. This is why it gets imperative to smoothen the entire process and make it as convenient as possible. The easier one makes it for the donors to give, the greater would be the amount of donations coming in. Moreover, the donor retention rates would shoot up.
There is no reason why one shouldn’t adopt the latest trends and stay ahead of the pack. Given the intense competition in the nonprofit space for the limited amount of attention and resources out there, one should give their donors an easy to use, efficient experience to get the desired results.
Here, we are listing down a few ways through which you could make it easier for your donors.
The amount of time that people spend on their mobile devices has been increasing exponentially over time. If people are allowed to give on the go, wherever and whenever they want to, it will make life really easy for them. Creating mobile responsive web pages and having an easy to navigate donate button would really simplify things. Keep the donation form short and easy to find.
Having Mobile Swipers at Events
Charity events provide a great opportunity for nonprofits to share the amazing work that they are doing. Let people know about all the difference that you are helping to bring about and share some great stories. There is a serious chance for you to raise a lot of donations once the people present feel passionately about your cause. However, your potential donors won’t always be carrying cash with them. Therefore, it gets imperative for you to have mobile swipers or readers in place to allow your donors to give. Moreover, studies say that consumers usually spend 12 to 18 percent extra when they pay with their credit cards. It offers a faster donation experience and also allows you to seamlessly collect the donor information, which you could later use for email marketing.
Fundraising for nonprofits gets easier if there are donors who give periodically. It takes considerable effort to attract new donors. However, if you convert your donors into long term supporters, you could plan things better, as you are assured of some funds to begin with. Setting up recurring payment could be a step in this regard. Your donors would be able to spread out their giving over time and plan their charitable contributions better.
These are a few ways by which you could make the process of donation easier for your donors. Donor convenience is one of the must haves when it comes to fundraising for nonprofits. It only enhances your chances of garnering a lot of funds.