With the dawn of the new year, nonprofit organizations have turned a new leaf in their quest for creating a difference. The arrival of 2018 brings in new hopes and new challenges. There are new trends emerging in the United States and all around the world. When it comes to a successful fundraising for nonprofits, one needs to be on their toes and stay ahead of the curve, embracing all the changes and evolving with it. At the same time one needs to learn from experience and that’s 2017 would still play an important role for all your future successes.
Having looked at the year just gone by and the new one emerging before our eyes, here we have compiled a few tips that nonprofits should keep in their mind while going about their campaigns.
One needs to embrace the new technological developments to make the most out of all the opportunities at hand. A donor management software could really cut down your efforts in managing accounts. It could help you keep a track on funds. Its data analytics feature would really help you to target your donors with precision. Moreover, it would make it really easy for your donors to give. This would translate into a much greater amount of funds and more number of donors staying back with you, for all your future campaigns. Letting them to give through their mobile phones, whenever and wherever they intend to will make their lives much easier. Anybody who wants to contribute and create a change could do so without thinking twice.
Tell a Story
Studies have shown that people relate more with stories and less with numbers. It is difficult to create an impression in people’s mind unless you are able to connect with them. And the best way to do that is by articulating a story with a great underlying message. Allow people to feel passionately about your campaign through your stories. Be creative and do not hesitate to use pictures if you feel it can create an impact.
Social Media Marketing
The importance of digital marketing in today’s world is not lost on us. It is a low cost and a high impact way of making your voice heard. Make use of the different social media platforms and the various communication channels it has on offer to reach out to the different kinds of audiences. Draft your message according to each channel that you are using. Portray all your past efforts and the progress that you are making in your present campaign. Try to show all the tangible results that your efforts have brought about. Let your donors know the impact that their act of giving is making. This would not only go on to market your campaign to new audiences but would also reinforce trust among your long time supporters.
These are just 3 of the most important things that are a must when it comes to fundraising for nonprofits. Keeping these in mind would allow you to unleash all the potential that is there in your organization. Put in the hard work and the results will be there for you to see, this year.