Digitalizing major fundraising campaigns has become the need of the hour and many nonprofits have so excellently adapted to the changes that the Covid-19 pandemic has brought about. Fundraising for nonprofits has taken a new turn and organizations that have managed to evolve have been inspiring young donors, thus turning the wheel of fortune in their favour.
In order to smoothly execute your campaign, you first need to define your goal and that is best laid out when it is SMART – Specific, Measurable, Achievable, Relevant and Time-bound. Then you move on to outlining your target audience and build your entire campaign around fundraising for nonprofits. In this article, we will be looking into the few ways in which you can inspire young donors to actually participate and donate to your cause.
Meet them where they are
The younger generation is wedded to the internet. Therefore, the biggest platform to meet your potential donors is on social media. This is not just about meeting your target goal, young donors can become your ambassadors on social media as long as you run campaigns that interest them. For example, if you’re raising funds through the sales of merchandise, you can create products that will excite your audience such as t-shirts and wristbands. This along with methods like crowdfunding and peer-to-peer fundraising will also bring about a sense of oneness among the participants that will in turn generate the drive. In terms of content, use images and videos that tell impactful stories.
Young adults and donors are always on the move, therefore the giving method and tool that your nonprofit endorses should be convenient to use and quick in terms of processing. Tools like online and mobile giving are apt for digital fundraising as these meet the requirements of a fast moving generation. When it comes to text-to-give, your nonprofit must pick keywords that are both relevant to your cause and young donors. Your keywords must appeal to your audience as well.
Your nonprofit should consider updating the organization’s website if you haven’t already done so. Creation of a specific landing page for your digital fundraising is a great idea, the content on the page should be drafted in such a way that it sits in alignment with your cause and details about the same. Maintain transparency in your presentation and communication. Your nonprofit can also provide an easily accessible Donate Button that will make the process simpler for young donors.
All segments of donors like to have a clear picture on how their funds are being used. This holds true especially for young donors because these individuals like to be informed and well versed. Young donors must be offered a personalized giving through the help of technology and internet, constantly updating on the progress of the cause they’re supporting. This can simply be done through direct messages on social media and also through text messages.
The most traditional way of outreach is through emails and it is still very much in use. Younger donors are mostly professionals who have a routine of checking their email inboxes, therefore do not hesitate to send your communication with Call-to-action buttons that stand out. Talk about your cause and how much their support means to you. Focus on the personal, human touch, an element that is going to matter even after your current fundraising campaign.
Fundraising for nonprofits requires an attitude of positivity. As your nonprofit raises funds and achieves its target, never forget to thank your donors. Send personalized messages and emails addressing them by their first names respectively. You can even give them a call once in a while. Retaining young donors while inspiring them to donate is a major responsibility for your nonprofit.