#GivingTuesday: How to go about marketing your campaign?
When fundraising for nonprofits, it is okay if the first campaign does’t drive stellar donations. Marketing is your game plan. It...
#GivingTuesday should be your fundraising priority, here’s why
#GivingTuesday has become an event of global proportions since it began in 2012. This day which is celebrated the Tuesday after...
Giving Tuesday: Celebrating the spirit of holiday giving
The holiday season is a whirl of activity. For many, it officially kicks off with the shopping, deal-focused frenzy of Black Friday and...
New study reveals insights on donor giving habits
Knowing your audience is critically important. Understanding their habits, interests, what motivates them and their charitable preferences...