Crowdfunding is a great idea when it comes to fundraising for nonprofits. Once you launch your campaign, you have only just begun. The bulk of the work is yet to be done. How successful you are in taking your campaign to people is what will determine your success. You have to make sure that the euphoria doesn’t die down after an initial surge of activity. For that to happen, you have to make a considerable amount of effort in promoting your crowdfunding campaign.
Here are a few ways that you could use to market your campaign online.
Crowdfunding Tool
A crowdfunding tool could make it easier for you to market your campaign online. A popular tool like that of GiveCentral Crowdfunding could help you reach out to a wide range of audience. Using its social media integration feature, you could share your campaign story on Facebook, Twitter, Instagram and Snapchat with a push of a button. This would greatly increase your target market.
Press Release
You could take the help of a PR website to help you reach out to people. You could either submit a free or an enhanced press release for promoting your crowdfunding campaign.
Email Marketing
Before starting your campaign, make a list of all the people who you think could potentially be interested in your campaign. Include all your past donors and supporters. Articulate your message and shoot them your email.
Social Media Groups
You could take the help of crowdfunding groups on platforms like Facebook, LinkedIn, and Google+ to share your campaign. These groups would have a lot of interested members connected together. Reaching out to them could bring you a lot of benefits.
Using your supporters and volunteers
Ask your supporters and volunteers to spread the word about your crowdfunding campaign on their individual social media platforms. This would take your campaign to a lot of new people who could turn out to be your potential donors.
These are a few ways that you could use to promote your crowdfunding campaign. Marketing is essential for a successful fundraising for nonprofits. You should get a little creative and use the available resources at hand to connect with a large audience.
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Last modified: April 27, 2018
