5 Strategies to Engage Bigger Donors

Securing the support of major donors can significantly impact the long-term success of a nonprofit or church. These individuals often have the means to fund transformative initiatives, but their involvement goes far beyond financial contributions. Engaging them effectively requires a thoughtful, relationship-driven approach.

Here are five proven strategies to engage bigger donors

1. Conduct Thoughtful Research

Before making contact, take time to understand the potential donor’s values and interests. Effective donor engagement begins with alignment.

Look into their past giving behavior, professional background, and involvement in community or faith-based activities. Knowing what matters to them will allow you to tailor your approach and speak directly to their passions.

For example, if a prospective donor has supported youth programs in the past, emphasize how your initiative aligns with their commitment to empowering young people.

2. Personalize Every Interaction

Major donors appreciate a relationship that feels personal rather than transactional. Building genuine rapport can go a long way in fostering long-term commitment.

Ways to personalize include:

• Sending handwritten notes or personalized emails

• Making phone calls instead of relying solely on email campaigns

• Acknowledging milestones such as birthdays or anniversaries

A thoughtful touchpoint can distinguish your organization from the many others seeking donor attention.

3. Communicate a Clear and Compelling Vision

Donors are more likely to support causes that paint a clear picture of the future. Rather than presenting isolated projects, convey how their support can help achieve a broader mission.

For instance, instead of saying, “We need $10,000 for new computers,” consider, “We are building a technology center that will equip under-resourced youth with skills for tomorrow’s workforce.”

Framing your needs in the context of impact and future outcomes makes your cause more inspiring and memorable.

4. Invite Deeper Involvement

High-capacity donors often want to do more than write a check—they want to contribute meaningfully to the mission.

Consider inviting them to:

• Join an advisory board or strategic planning committee

• Participate in site visits or virtual walkthroughs

• Share feedback on new programs or pilot initiatives

Engaging them in your process builds trust and helps them feel like co-creators in your work.

5. Focus on Impact, Not Just Gratitude

Acknowledging gifts is essential, but showing the impact of those gifts builds deeper loyalty. Be intentional about reporting outcomes and sharing stories of transformation.

Rather than saying, “Thank you for your donation,” say, “Your support provided shelter for 20 families this winter. Because of you, they had a warm place to stay.”

Communicating results reinforces the donor’s decision to give and encourages continued support.

Engaging major donors isn’t just about fundraising—it’s about fostering genuine partnerships with individuals who believe in your mission. By doing your homework, making each interaction personal, and consistently communicating the value of their impact, you build trust that goes far beyond the initial donation.

Strong relationships with major donors are built over time. Patience, authenticity, and shared values are the keys to long-term success.

Discover Smarter Donor Engagement with GiveCentral

GiveCentral empowers nonprofits and churches to streamline donor communication, track engagement, and showcase impact—all from one easy-to-use platform.

Whether you’re managing a single campaign or stewarding multiple major donors, GiveCentral’s tools help you stay organized and connected without the overwhelm.

Ready to build stronger relationships with your biggest supporters?
Get started with GiveCentral today

GiveCentral author

See Full Bio

Donor Engagement Donors GiveCentral Community givecentral donation software tips

Last modified: April 24, 2025