International Women’s Day
Every year March 8 is celebrated as the International Women’s Day. Since the early 1900’s, this day is dedicated to the womenfolk of this world. But of late, there has been an increased surge in the demand for rights for women. Many nonprofits run awareness campaigns and raise funds for this global day for women. Issues ranging from maternal and reproductive health, child marriage, education, entrepreneurship, etc. are focused on.
Global Theme for the Event
Each year a global theme is selected for the International Women’s Day. This year, given the strong global momentum striving for gender parity, #PressforProgress is selected as the global theme for the event. Though gender parity is something that can’t come overnight, the good news is that women across the world are making positive gains day by day.
What is the Theme for your Nonprofit?
After knowing about the global theme for this year’s International Women’s Day, it is important to align it to your nonprofit’s mission and goals. You need to decide on how it’s going to make a difference in the lives of the women and girls that your nonprofit works with. After brainstorming on it, you need to come up with your own theme, around your campaign.
Tell a Great Story
We can’t stress more on the fact that it is a great story that has the power to make people connect with your cause. Articulate some great stories involving women around your theme. Tell them how your campaign could help bring in a positive difference to the world. Let them know about all the past good work that you have done.
Social Media Marketing
Make use of the various social media platforms and the different communication channels that it has on offer. Social media has the power to take your campaign across the globe. You will be able to reach out to a much greater number of people distributed across a wide geographical area. Ask your volunteers and supporters to share all your messages on their individual social media accounts and help spread the word.
Mobile Giving
Adopt mobile giving and let your donors pay through their smartphones. The easier you make it for your donors to give, the more the amount of donations would come in. The donor retention rate for future campaigns would go up too.
Keep the Intensity on
Even after doing all the groundwork, you need to keep the intensity going throughout the campaign. You need to keep a track on all the donations, keep your donors updated on the progress of your campaign and respond to all the queries which come up in a real time basis.
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Last modified: March 6, 2018
