Effective Donor Communication Tips for Nonprofits | GiveCentral

Communicating with donors is an art. To help you, we have prepared a list of effective donor communication tips for nonprofits to up your fundraising game.

You do not have a communication plan

“Failing to plan is planning to fail.” Developing a communication plan consistent with the purpose of your nonprofit and its human and financial resources is one of the success factors of your communication campaign with your donors. It is not a question of embarking on a gas plant but of planning actions and communication tools for your donors:

• Newsletters
• Events
• Calls for donations

You do not know your donors

Take a moment to define the characteristics of your main donors (age, location, etc.) to adapt your message.

You neglect your website

Many websites for nonprofits do not go further than their homepage. Your website is the showcase to which your future members and potential donors will look for information. This could be due to a lack of financial resources or in-house skills, but making websites is getting easier these days

You only talk about fundraising

Before giving their money, donors want to understand who is behind the project, what is the impact of your mission and how dedicated you are to a particular cause.

Rather than communicating regularly on donations, instill confidence by communicating as much as possible about success stories, and testimonials from recipients or volunteers.

You spam your donors

Informing your donors about your missions is essential, spamming them by sending too many messages can be unpleasant. Hence the importance of writing a good communication plan and finding the right frequency to reach out to them can result in better engagement and a higher rate of conversion.

You are investing in expensive communication media without planning

It is important to be attentive to the quality of your communication media, however, beware of the risk of wanting to do too much! A 40-page report printed on glossy paper may be perceived asan  unnecessary expense by your donors. Plan or evenly distribute your budgets and always consider returns on investment (ROI). All your budget can not go into your communication media, stay simple!

You have a virtual relationship with your donors

Internet and all the tools of the web revolutionize the way we communicate and for a nonprofit social media and other communication tools present great opportunities. But sometimes, that is not enough to build lasting trust with your donors.

Organize events and meetings to develop face-to-face contact. Give them opportunities to participate directly. Donations don’t necessarily mean money, some of the donors would want to donate time, and skill, and hold workshops. Think diverse. Think what difference a face-to-face interaction can create.

You forget to thank me!

Last but not least. Thank your donors! With a beautiful card, a sincere email, or a handwritten letter, and thank your donors often. If you feel you are short on resources, you can again add this to your calendar after major giving seasons. You could also automate the process and send out a vote of thanks for every donation successfully received. Email tokens are a great way of doing this.

And what is your experience in communicating with your donors?

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Last modified: February 6, 2025