In today’s fast paced world, people have a lot of content rapidly coming across them, on various platforms. This means that their attention spans are limited and they constantly sort through things which could be of any value to them. In fact, according to Time, people these days have an attention span of just 8 seconds which is lower than that of the notoriously ill focused goldfish, which is 9 seconds. This has some far reaching implications for you, as a nonprofit in terms of how you connect with your potential donors. After all, donor engagement is the key when it comes to fundraising for nonprofits.
You need to make people inspired, engaged and ultimately compelled to involve in your cause. For that to happen, you need to catch your viewer’s interest quickly and keep them interested long enough to attain your desired goals. Infographics could be a solution to this problem. These are visual images like a chart or a diagram that presents information in a way that is easy to consume and share.
Here are a few things to remember while creating Infographics which could help you make the most out of your fundraising efforts.
Decide on what you want to convey
You should figure out first what is it that you want to convey to your donors. It could be a great story that moves the reader or facts and statistics that inform them about an issue in an easy, convenient way.
Choose a template with some creative design
You should keep your viewer in mind while choosing the template. It should present your information in a simple, clean way that catches your viewer’s attention without overwhelming them. Try to be creative with it but always remember that the beauty is in the simplicity.
Customize your content effectively
Articulate your content in such a way that you tell your story in just a couple of sentences. Keep it short and sweet and present your information in a simple, digestible way. As it goes, a picture says a thousand words. So don’t shy away from using pictures effectively to go along with your written content.
You need to share your messages and increase engagement effectively to be able to make a difference. Infographics could be the perfect answer to this. Because of their visually appealing content, they are central to the efforts when it comes to fundraising for nonprofits.