It’s the age of convenience. Everything – in every walk of life imaginable – is geared toward making things easier and more convenient for users. We have a need for speed and ease! Today, we rely on the internet for just about everything: news, shopping, banking, socializing, and much, much more. Quick and easy is the name of the game in our increasingly online-focused world. Having instant – and seamless – access has become an ingrained part of our culture. As such, your donors expect the same level of ease and accessibility from your organization that they find elsewhere… and all from the palm of their hand. When its comes to fundraising for nonprofits, regardless of where donors spend their hard-earned money – ordering groceries online, e-shopping, downloading music, paying bills electronically or supporting a worthy cause – donors are primed for and – quite honestly, expect – hassle-free online buying experiences. I know I do! To help ensure your supporters have a great giving experience, try these tips:
Make it mobile friendly.
Donors are on the go. Ensure you are optimized for mobile giving so donors can give anytime, anywhere, from any device.
Customized not generic.
Donors can get everything customized – from coffee to clothing and more – so make sure your website and donation pages aren’t generic and lacking personality. Customize campaigns and messages according to the medium you chose to talk about your campaign too.
Offer giving levels.
It’s always a great idea to offer donors varying giving levels. With pre-set choices – including one that allows donors to determine their own amount – makes it an easy one-click donation option for donors.
Pictures are worth 1,000 words.
Images speak volumes, especially in the online environment. Make sure you have powerful images that convey what donor dollars support.
Make it easy.
Prominently feature a donation button on your website, so supporters don’t have to go hunting for it. You can even customize the verbiage to make it speak to your mission. Invest the time and effort to make sure your online donor experience is the best it can be! Join one of our weekly webinars to learn more tips to learn how GiveCentral can help.
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Last modified: May 31, 2016
