Technology
Some Find its Role in Giving Scary
The GiveCentral 2015 survey ‘Predictions for Nonprofit Giving‘ is currently live and has already gathered some fascinating insight from people like you who are developing their organization’s 2015 donor management strategies.
Some of the early analysis suggests that both nonprofit organizations and donors fear the increasing role of technology in giving. Currently, more than half of the survey respondents (53 percent) worry that their donors generally fear technology change, and almost one in five donor administrators (18 percent) fear they are not keeping up with the pace of technology change in order to add value to their organization.This fear could well be described as a fear of the unknown. Many administrators worry that technology is too complicated for their audience, or that the benefits don’t outweigh the perceived challenges of using online and mobile technology as part of their donation strategy.
However, organizations that have used online and mobile giving tools from GiveCentral report a quicker and more consistent giving experience from their donors and by their own administrators. Over two-thirds of respondents to the survey (69 percent) to date agree that real-time transactions have benefited their donor giving campaign.
More than half (56 per cent) confirm that their fears regarding online payment security were unfounded and that payment card pre-authorization has added real value to their donor’s ease of giving. When you were a child on Halloween trick or treating could be scary at times, but as you grew older it was less frightening and more fun to be out with your friends and family.
The more you knew the less fear you had. I hope these early trends from our survey provide some reassurance of the value from using donor technologies and dispel some fears.There is still time to participate and receive your complimentary copy of our analysis report. Please click here to share your insights.
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Last modified: October 28, 2014
