The GiveCentral team’s goal is to help all of our client organizations to raise more, and we see a tremendous opportunity to improve donor retention rates over traditional payment methods like cash and checks. Earlier this year, we engaged hundreds of parishes in an exercise to test the power of communication to bring back donors who have stopped giving.
Using the free email communication portal available to every GiveCentral client, we were able to demonstrate the potential of sending a single message before an important holiday.In the days before Easter Sunday 2015, we helped participating parishes send a message to their online donors who had not yet signed up to make an Easter donation to their parish. Each parish used GiveCentral’s free communication portal and email templates. The simple messages encouraged recipients to find their church on GiveCentral and make a donation.Participating parishes saw a sustained increase in giving, growing by more than 9 percent on average over the following six months. That is nearly five times faster than the parishes that did not send an email.
- 750 new donors responded to the call to give online.
- Participating parishes saw a 323 percent increase in online Easter donations.
- A single parish signed up 57 new donors with one email.
Communicating regularly is one of the most effective ways to raise more for your organization, and never is that more true than ahead of major holidays like Christmas and Easter. All you have to do is ask.
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