When it comes to fundraising for nonprofits, donation pages play a really important role. They are a stepping stone for your long term success. They not only help you to raise money, but are also instrumental in engaging new and existing donors, attracting supporters, creating media opportunities and spreading the word about your mission.
Your donation page is the one which would help you to boost up your donor conversion rates. So it goes without saying that you need to pay a lot of attention towards its design.
Here are some tips which could help you to design your nonprofit donation page.
Create an impact
Donations are really crucial for a nonprofit’s success. Attaching an attractive, eye catching donation button could help in the actual donation process. The smoother you make the process of donation, the less frustrated would your donors be and greater would be the amount of funds coming in.
Create content to move your donors into taking action
Your donation page needs to be optimized in such a way so as to inspire people to support your cause. Articulate a great story to move your donors. Keep it short and to the point. Create your content from the perspective of marketing your cause to your donors.
Include a relevant call to action
A strong call to action is extremely important to drive your donation rates. It should be relevant and impactful enough. The language that you use in your call to action and where you place it on your page is extremely important. It should be placed in such a place where users are more likely to click.
Show a strong value proposition
You should clearly communicate about your cause and your value proposition. A lot of people who come to your page might know very little about your nonprofit. They might have come to your site through organic search, referral links, or social media. Your value proposition should speak clearly about why your target audience must donate to your cause.
These are a few things that your nonprofit must remember while designing donation pages. Donors need to be kept at the centre of attention for a successful fundraising for nonprofits. A well designed donation page would be a great step in the right direction.
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Last modified: June 25, 2018
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