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Written by • May 4, 2020• 12:33 am• Covid Fundraising, GiveCentral LIVE • 3 Comments

GiveCentral’s new live streaming tool for nonprofits

GiveCentral LIVE Stream

GiveCentral is excited to soon be offering a live video fundraising tool GiveCentral Live! It will be an intuitive, live streaming tool for nonprofits that will help you keep fundraising during these challenging times. As we can already see, Live streaming keeps getting more and more popular on the internet. Many parishes have started using Facebook Live, or YouTube to allow parishioners to participate. GiveCentral Live offers a solution that allows for your community to participate more easily and make a donation right from the streaming screen! Also, as a fundraiser, you can share on your social media accounts, same as you do now.

What’s an added advantage is that you don’t need a new account setup or worry about the technical bandwidth issues. Your GiveCentral event dashboard lets you create a unified giving experience and gives you the ability to engage your supporters anytime, anywhere. You can curate your own content, live-stream your event, and foster community among your supporters—even in a virtual world.

How is GiveCentral Live different than live streaming tools?

There are many advantages of a live streaming tool for nonprofits and businesses, but, before you make a decision to buy, consider these cons too. The main downside of live streaming is that it’s live. There are no second chances.

With GiveCentral, you can record and upload a session to be presented at a scheduled time. This gives you plenty of time to create meaningful content and also to make edits.

Built specifically for small nonprofits and churches, it also allows for parishioners to submit prayer requests and contact information and integrate the Donate button right in the live streaming screen. Any administrator can set this up easily, then share the link on your social media accounts, as well as email direct invitations to donors and parishioners already in your GiveCentral database. Parishioners can share the streaming link on their social media accounts as well, letting you reach a broader audience quicker.

GC Live Screenshot

How can I get started?

If you’re a current GiveCentral client, more information about a free trial will be coming soon. For those of you who aren’t yet using GiveCentral – don’t miss out! Please reach out to our team by clicking the link below!

 Learn More.  

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Last modified: May 4, 2020

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Social media is a powerful marketing tool, but leveraging it effectively requires strategy and effort. Creating content for social media can be overwhelming, especially with the constant demand for fresh, engaging material. We have created a comprehensive guide on how to use social media for your nonprofit 1. Understanding the audience: Knowing your audience is essential before you plan your social media content. Do you want to reach young activists? teachers? Seniors, who are potential donors? Immigrants in need of services? Writing for your audience requires a lot of research and time. Here are a few tips for creating a perfect content for the right audience: Understand the language and kinds of stories that are relatable to your audience. Take inspiration from different articles on social media. This will give an idea of what works and does not. Consider your target audience's age, location, and interest, and customize your content accordingly. Storytelling is a very effective way to make your audience feel connected. Create a hypothetical audience member representing different segments. Talk about their challenges and problems and how the nonprofit was able to help them. Utilize surveys and polls to gather valuable insights about your content, and use this feedback to refine and enhance your content strategies. This approach allows you to understand your audience's preferences and adjust strategies to meet their needs more effectively. 2. Set clear goals: Before you plan content, set clear and achievable goals. Answer these questions before you begin. Are you looking to raise donations or are you looking to create awareness or are you searching for volunteers? Define such goals and create content based on your end goals Make sure your goals are realistic, achievable and time-bound. For instance, set a goal to increase your social media followers by 15-20%. Unrealistic goals can be a demotivating factor. 3. Content Planning A well-structured content is essential for maintaining consistency and relevance. Create a content calendar in advance. Plan your post, and campaign themes related to important dates, upcoming events, and occasions. Create a mix of content from various formats like images, videos, carousel posts,stories, etc. This helps to keep your audience engaged. Inform and educate your audiences about the latest news and research. For instance, inform them about the recent tax benefits on donations amounts, so that donors are well informed and can benefit from it. Storytelling is the best way to share impactful stories highlighting the real-life effects of your nonprofit’s work. Personal stories resonate more than statistics. 4. Crafting Engaging Posts Once you have your content planned, it’s time to create posts that capture attention. Always start with powerful hooks: Start with strong statements or questions that draw readers in. For example, “What if you could change a life with just one click?” or “Do you want to make a remarkable difference in anyone’s life? Use a Conversational Tone: Write as if you are speaking directly to your audience. This makes your content more relatable and engaging. Include Calls to Action (CTAs): Encourage your audience to take specific actions, whether it is sharing your post, donating, or signing up for a newsletter. It has a psychological impact and motivates them to take immediate action. 5. Create a visually appealing content Use professional videos and photographs rather than stock videos or Google images. This makes your appeal look more authentic. Create a unique brand kit for your organization. Use simple fonts and colors so the audience can identify your organization easily when they see an ad or a post. Write your content using different formats like infographics, mindmaps, tables charts, etc. This makes your information more readable and impactful. 6. Engagement and Community Building: Social media is an excellent tool to build a community of like-minded people. Engage with your audience by responding to their comments and messages promptly. This fosters a sense of community. Invite your followers to share their stories. This motivates others to take similar actions and provides authenticity. Host live events like webinars, live Q&A sessions, and interviews of the people who have benefited from your services, to connect with your audience in real-time. This can enhance trust and transparency. 7. Review and Analytics: Regularly reviewing your social media performance is essential for ongoing success. Use analytics tools to monitor engagement rates, follower growth, and post reach. This data will inform your strategy. If certain types of content perform better than others, adjust your content strategy accordingly. Be flexible and willing to change your approach. 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Click here for more information.

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← Changing the Game for Charity Fundraising Previous Story
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3 Comments

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