GivingTuesday is just around the corner, and nonprofits have a golden opportunity to engage donors and inspire them to donate generously.
With all the preparations in full swing, what’s the most important piece of the puzzle? It’s your GivingTuesday donation form.
The success of your entire campaign depends on this form—it can truly make or break your fundraising efforts.
Imagine a situation where a donor is eager to support your cause. They’ve clicked the link in your email or social media ready to contribute. But when they reach your donation form, it’s cluttered, slow, or confusing.
Frustrated, they leave the process incomplete and exit. You’ve just lost out on a valuable donation—and it all could have been prevented with a simple and well-structured donation form.
In this guide, we will discuss essential components and best practices for building an impactful GivingTuesday donation form.
Let’s get started. But first, it’s essential to understand why perfecting your donation form is important for a successful campaign.
Why Does a Great Donation Form Matter?
Your donation form is the last step in your GivingTuesday campaign’s funnel. If it’s simple and userfriendly your organization can
- Increase your conversion rates
- Enhance the donor experience
- Track campaign performance more effectively by integrating GiveCentral Smarttools.
Steps to Build the Perfect GivingTuesday Donation Form
1. Choosing the right donation platform: The success of any Giving Tuesday campaign is dependent on the platform where it is published. Is it:
- Easy to Use: Is the form easy for donors to complete? Is your team able to handle it with ease?
- Customizable: Can the appearance and tone to promote your brand be changed?
- Integration: Is it compatible with email marketing or your current CRM software?
2. Draft a New GivingTuesday Donation Form
Although it may be tempting to use an already-existing donation form for GivingTuesday, it is preferable to create a brand-new one specifically for the occasion. Why? because it makes tracking the effectiveness of your campaign easier.
Create a dedicated donation form specifically for Giving Tuesday. This allows you to easily track each contribution, linking it directly to your Giving Tuesday campaign.
With this precise data, you’ll have valuable insights to improve future planning and optimize fundraising efforts.
Your updated form must be:
- Easy to complete; fewer fields equal less effort. Just put the necessary data, such as name, email address, and payment information.
- Mention the expected donation amounts.—Donors can be guided by providing preset amounts and descriptions that highlight the significance of each amount.
- Provide a recurring donation option. This option encourages donors to convert their single gift into a regular donation.
3. Focus on simple and clean design layouts: Donation forms should be simple.
- Do not clutter it with additional steps or information. Donors may be put off and leave without making any donations.
- Ask only for the required information.
- Make sure the form is mobile-optimized, as most of the donors tend to make spontaneous donations from their mobiles.
- Ensure your form matches your organization’s branding by using your logo, fonts, and colors. A relatable and known design builds trust and makes donors feel more comfortable giving.
4. Add high-quality images: Visuals are a great way to trigger an emotional connection with your donors.
The donors are more inclined to give when they see images of the communities you support or videos showing how donations make a difference. This creates a psychological impact, making them more likely to donate.
Use images of your past donation to that portray happy faces.
5. Include slabs of donation amounts: Sometimes having too many options can be overwhelming. It can make the decision process difficult. This applies when making donations as well.
Adding predetermined donation amounts can encourage donors to give more generously, too. If a donor initially intended to give $50 but there’s a suggested gift amount of $75, they’ll often choose to donate a slightly larger amount.
This helps achieve your donation goals with ease.
6. A donation tracker: It is an innovative way of adding fun and excitement to the fundraising drive. It notifies your donors about your goal, how much is left to raise, and how their donation moves you closer to your goal.
7. Personalize your Thank page: After a donor has contributed, show your appreciation with a personalized confirmation and a Thank you message.
- Highlight how their donation will make a meaningful impact.
- Share information about other campaigns and invite them to sign up for your newsletter to stay connected with your organization for future opportunities to give.
- Include a link to your website or social media so donors can continue to engage with your organization.
The Giving Tuesday forms are like an asset for every organization. Every activity conducted on that day will be done via these forms. Make sure you design it perfectly.
GiveCentral offers the best Smart tools for online fundraising to amplify your GivingTuesday goals.
We’d love to connect with you if you’re looking for an efficient fundraising platform for your organization!
Contact our team of experts for a personalized plan and a demo customized to your needs.
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Last modified: September 24, 2024
