Tis is the season for online fundraising!

The year-end and holiday season is filled with good cheer, joy, and excitement. This is the season for music and carol, pumpkin spice lattes, and good times with friends and family. From a business point of view, it is that time of the year when sales shoot up. For nonprofits, the holiday and the year-end season is a time for increased fundraising. 

So how do you make sure you reap the maximum from this season? An approach beyond traditional and conventional methods of fundraising will turn out to be fruitful for your holiday fundraising – tis is the season for online fundraising! 

So why fundraise online?

Because it works! There isn’t a better, easiest and fastest way to fundraise other than fundraising through a digital medium. Simply start with setting up a fundraising website with text and images that resonate with your brand and mission. Online tools have made marketing easy. From email to social media, you can easily start promoting your cause. Use templates, design your message and start uploading your email contact list to send out emails asking for donations.

The advantages of fundraising through online channels over conventional methods are many:-

1. Donors can make a gift easily and quickly

2. Funds can be raised from anywhere – across the country and from around the world

3. It is the most cost-effective method of raising funds

4. It allows you to capture donor information more efficiently

5. Increase brand visibility and awareness

How does it work?

With a fundraising website, a nonprofit can quickly launch a fundraising campaign. Once the webpage is set up, start promoting the campaign on social media networks and through emails. A mobile fundraising app is another online platform that makes it easy to raise donations. Yet another way of fundraising is crowdfunding and peer-to-peer fundraising. Digital channels have made these funding methods even more convenient. These methods ensure you to get in touch with your active donors as well as reach new supporters without any geographic constraints.
We could go on and on about the advantages of online fundraising, but to sum up, it is an excellent way to fundraise, especially during this busy season of the year. This holiday season, don’t get stuck with traditional methods of fundraising. Today every American has access to the internet and people are more likely to make a donation online. With online, be where your people already are and raise more!

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Last modified: November 5, 2019