As giving and engagement channels continue to increase in number, nonprofit fundraisers find it harder to form a real connection with their supporters. They also struggle to measure the real impact of their communication efforts and how donors prefer to support their cause. In our course of work, when we connect with organizations that are still new to online giving, on the importance of adopting text-to-give and other mobile giving tools, we often cite latest reports and statistics.
The infographic presented in this blog post also highlights some of the latest numbers on mobile giving. This data supports our hypothesis that organizations who fail to adopt mobile-friendly solutions in their everyday fundraising events, donor communications and crowdfunding initiatives, are missing out on a major opportunity because they are failing to reach and engage the growing numbers of donors who now prefer to support their cause through a phone, tablet or other mobile devices.
To successfully grow donations for your cause, ensure convenience for your donors. Organizations that leverage the power of mobile giving (supported by a kind of donor management software, that allows you to collect donations from anywhere) are most likely to succeed today.