Digitalizing Church and Nonprofit Fundraising: The Benevon Model for Digital Donors
Churches and nonprofits are always changing to meet new donor trends. As technology improves and donor expectations change, these organizations see the need to update their fundraising strategies to stay relevant and effective.
One major change we’re seeing is the shift to digital platforms. Online giving has become popular among many donors, especially younger ones.
But even with new technologies, some timeless strategies still have their place. One such approach is the Benevon model—a fundraising system designed to build lasting relationships with donors.
Let us explore ways to update the Benevon model for today’s world by combining traditional principles with GiveCentral tools.
A brief idea about the Benoven model
- Establishing a solid donor base: The Benevon model focuses mainly on improving relationships with donors who truly care about the mission
- Personalized interactions to engage donors: The strategy strongly emphasizes meaningful and consistent connection with supporters, whether through meetings, events, or newspapers.
- Long-term and consistent Giving: The strategy promotes strong relationships, guaranteeing that donors engage with your cause for many years.
Now, how can we implement this in the Digital era?
Today, donors aren’t just writing checks or dropping money into offering plates—they’re engaging through digital channels.
The modern donor expects online convenience, real-time communication, and personalized experiences, all while maintaining the values of community and connection.
Here are a few characteristics of the digital donor:
- They prefer online giving: Donors today are more likely to give through digital platforms than by mailing checks or attending in-person events.
- They expect regular updates: Digital-first donors want to see the impact of their donations through emails, social media updates, or even videos.
- They look for personalized connections: Generic appeals don’t work anymore. Donors are likely to give when they feel personally connected to the cause.
With today’s demanding donors, organizations need to revamp the Benevon model by combining modern technology with traditional values.
1. From Personal Meetings to Personalized Emails:
Traditionally, the Benevon model relies on personal meetings and phone calls to build relationships. But today, you can achieve the same connection through digital means.
- Use email to personalize outreach: With email automation platforms like GCSmart Connect, you can tailor messages based on a donor’s giving history or interests. You can personalize thank-you notes, event announcements, and regular updates.
- Incorporate video messages: Instead of a phone call or meeting, consider recording a short video to update donors on the impact of their contributions. It’s a more personal touch than text alone.
2. From One-Time Events to Year-Round Engagement:
The Benevon model encourages donors to engage online with your cause
- Leverage social media for ongoing engagement: Instead of focusing on just one gala or event, use social media to keep supporters engaged year-round. Regular updates, live videos, and behind-the-scenes content help maintain a constant connection with your community.
- Create recurring giving campaigns: GiveCentral tools like GC Smart text, GCconnect, Smart QR, etc make it easy for donors to set up recurring donations. This perfectly blends with the Benevon model’s emphasis on multi-year, sustainable giving.
3. From Printed Newsletters to Digital Storytelling
In the traditional Benevon model, newsletters were the only way to keep donors updated. Today, digital storytelling is the way forward.
- Create compelling digital content: Using social media, blogs, and email to share compelling stories is an effective way to engage a wider audience.
- Highlight the personal stories of the people or communities you serve. Visual content, like infographics or short videos, can help illustrate impact more effectively than printed materials.
- GiveCentral tools like GCLive can be used to telecast live masses or events on social media for better reach.
- Real-time updates: Digital platforms allow you to update donors instantly. Share milestones, progress reports, and even setbacks.
Transparency builds trust, and digital-first donors appreciate being kept in the loop. The GiveCentral smart board gives you access to real-time data about the donations to your donors.
4. From Paper Pledges to Online Giving Platforms
Nowadays, traditional donation forms and checks are outdated. Donors are looking for online giving options that are quick, simple, and safe.
- Simplify giving with technology: GiveCentral’s platform allows nonprofits and churches to create user-friendly donation pages with a SmartQR code that can be shared via email, social media, or websites. Donors can give in just a few clicks, making it more likely that they’ll follow through on their intentions to support your cause.
- Mobile giving for convenience: Donors want to give easily from their phones. Mobile-friendly donation platforms like GiveCentral make it convenient, accessible, and secure for them to donate anytime, anywhere.
The Benevon Model is a proven approach for raising funds for your nonprofit. By blending the principles of the Benevon model with modern digital tools like GiveCentral, organizations can create stronger, more sustainable relationships with today’s digital donors.
With the right mix of strategy and technology, your organization can meet the expectations of modern donors and cultivate long-term relationships with your donors.
Don’t get left behind in the digital fundraising revolution.
Sign up for GiveCentral today to access powerful donor management tools and maximize your fundraising potential.
Visit our website and get in touch with our team to help you guide through this transforming journey
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Last modified: October 9, 2024
