Logic Doesn't Win Donations, Story Does

People Donate To A Real Face In Problem

People Enjoy the Impact of their Giving

People Follow Their Peers in Donation

A Little "Thank You" Will Lead to a Big "I Will"

Donors Want to Feel Powerful

Hard Work Makes People Give More

Transparency Creates Long-term Trust to Give

Having an ID-"Supporters," "Advocates," or "Heroes"

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