– the global philanthropic movement celebrating and encouraging a national day of charitable giving – is one week away. How are you celebrating it this year?
Ideally, your planning is in the final “finishing touches” stage with your communications ready to roll and your online/mobile giving site ready to accept donations. For some, however, we know that despite the best intentions your #GivingTuesday plans may still be in the works.
With that in mind, we developed this quick-and-easy last minute #GivingTuesday Checklist to help you capitalize on this big day of giving and pull together a successful #GivingTuesday campaign:
Determine Your Campaign Theme and Goal
The first step is to figure out what you are raising money for and how much you aim to raise. To make things easy, if you already have a holiday or end-of-year campaign in place, simply tie #GivingTuesday to that campaign. It’s a great way to bolster the campaign and increase support.
If not, create a specific campaign goal that will resonate with your supporters. Donors want to know what their donations support so be specific – i.e. raising $50,000 for a scholarship fund or $10,000 for sprucing up a local family shelter. You may even want to consider taking a menu approach: allowing donors to direct funds to multiple ongoing projects you support.
Craft Your Communications.
Compelling communications are the backbone of your #GivingTuesday fundraising campaign. Donors are more likely to give if they know how their dollars help. Be sure to craft stories that demonstrate the impact donations have on your campaign. Use strong visuals to help bring your story to life and be sure to make it easy to give by including a link to your online giving page in every communication. Your communications need to inspire and breakthrough the clutter of the day.
Refresh Your Donation Page
Time won’t allow for a full donation page overhaul, but at the very least make sure your donation page references your #GivingTuesday effort and the donation options mirror your campaign. And, be sure to add the highly recognizable #GivingTuesday logo to your page.
#GivingTuesday expertly leverages social media to encourage giving. Be sure you create social content that is not only compelling but easily sharable. Invite your supporters to share your story – and link!
You can still make the most of #GivingTuesday but you have to act fast! Happy fundraising.