Tag: study

What do recent studies on donor expectations and experiences tell us

What do recent studies on donor expectations and experiences tell us

Learning from past experiences is essential when it comes to fundraising for nonprofits. However, a lot of factors change over time and unless we keep ...
Understanding donor preferences means more money

Understanding donor preferences means more money

Individuals account for nearly three-quarters of the nation's charitable contributions. While the reasons why they give vary, once thing is certain: T ...
New study reveals insights on donor giving habits

New study reveals insights on donor giving habits

Knowing your audience is critically important. Understanding their habits, interests, what motivates them and their charitable preferences are importa ...
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