What do recent studies on donor expectations and experiences tell us
Learning from past experiences is essential when it comes to fundraising for nonprofits. However, a lot of factors change over time and...
Understanding donor preferences means more money
Individuals account for nearly three-quarters of the nation’s charitable contributions. While the reasons why they give vary, once...
New study reveals insights on donor giving habits
Knowing your audience is critically important. Understanding their habits, interests, what motivates them and their charitable preferences...