Donor engagement as a strategy to reactivate lapsed donors.
Why is donor retention important? Donor retention is the key to successful nonprofit fundraising. When you retain your donors, you spend...
Donor experience as a fundraising strategy – 6 essential steps.
A donation or fundraising strategy is like a marketing campaign! Nonprofit organizations have everything to gain if they consider their...
Donor Communication : 8 mistakes to avoid when communicating with donors
Communicating with donors is an art. To help you, we have prepared a list of mistakes to avoid in your donor communication. You do not have...
How to create a better donor experience
Your donors love you. That’s why they’re your donors! However, this doesn’t mean they necessarily love the fundraising process....
Managing donor experience: The 5 big challenges
Managing donor experience is a relatively recent concept which has become key to our relational and marketing plans’ success. With all of...