Amidst all the commotion, the good news is that the majority of people have started to be online more frequently. This means that if you do it right and understand what your audience wants, then social media can be your biggest nonprofit fundraising tool. A lot of parishes are resorting to church live streaming and online peer to peer fundraising, even then, your supporters need to be reached out to, about all these initiatives. That is where social media presence comes in. Let us look at a few ways in which you can ace the social media game during Covid-19.
Absorb and acknowledge
This is undoubtedly a crucial phase wherein you will have to be careful that you don’t come about as insensitive. Listen and understand, empathize with what people are saying and going through. Then, your nonprofit must move on to acknowledging the situation and creating a message that will go down well with your audience. Address the new normal and take it from there. You can begin by talking about the impact that the pandemic is having on your organization as well. A short line such as “..it feels out of place to promote our business right now but…” can pave a smooth way for the rest of your content.
Sort your hashtags
As a nonprofit with social media handles on different platforms, you must be familiar with the industry’s trending hashtags and tracking of the same. The same exercise can be done with a little twist; instead of picking industry’s hashtags, you will have to look at the hashtags that are trending right now and are relevant to the current situation. Use tools that have hashtag discovery tools such as All Hashtag and Later. Incorporate your newfound hashtags in your captions and weave your product’s promotion around the same hashtags.
Pick important dates
There are days like #GivingTuesday, Easter and Christmas that become a leverage to raise more funds for nonprofits. Paying attention to important days must continue even in the face of the spread of coronavirus; creating a social media post around it and using the significance of the day to gather more funds is a great idea. For example, a church can focus on Father’s Day which is on the 21st of June, 2020. A church live streaming of a session on a relevant topic can be arranged and social media promotions for the same can be executed. For better live streaming sessions, your nonprofit can try GiveCentral LIVE; this software offers a direct donate option which will enable your supporters to make direct donations, quickly and easily. It is important to remember that your top priority is to think about the convenience of your donors first.
Timing is everything
It is extremely crucial that your nonprofit knows when to post on social media in terms of timing. There are so many people working from home while some are not working anymore, therefore there is a change in routines and timing of your audience. In a survey conducted by socialmediatoday.com, posting on Facebook on Mondays, Wednesdays and Fridays from 10 a.m. to 11 a.m. (CST) are the best times to engage with more people. On Instagram, the best times to post are Mondays, Tuesdays and Fridays at 11 a.m. and Tuesdays at 2 a.m.. Coming to Twitter, the ideal time would be on Fridays between 7 and 9 a.m. with 9 a.m. showing the peak of activity.
Make use of LIVE features
You can substitute your nonprofit or church live streaming by hopping onto Facebook and Instagram LIVE. These are shorter sessions but you can always mix and experiment. Pick topics that are both related and not so related to your nonprofit or church. One time it can be about your ongoing campaign and the next time it can be about how your church is spending the lockdown hours while asking your audience to tell you the same by commenting on the comment section. This is a good way to stay connected and interact with your audience, this moment is about sharing and showing that you care.
These methods can serve as a great strategy to keep your audience engaged through social media. Be it a contest, live streaming or even a blog article that you have planned, make sure that you promote all of these on social media and keep following your best practices. Your audience will have the time when you spark their interest, therefore put your best foot forward.