How St Alphonsus Liguori raised $63,607.00 in 3 months
Livestream your fundraiser can help take your event to the next level. During the past few months, some organizations have effectively made streaming a natural part of their culture. We look at one such example and what they did right.
St Alphonsus Liguori, Chicago uses livestream as a means of growing their mission. This has helped them stay ahead of the curve during the coronavirus pandemic.
Their team managing the Facebook Page does a very good job of integrating humor along with livestream masses.This livestreaming fundraising strategy helped them raise $63,607.00 in the last 3 months.
Saint Alphonsus Liguori Catholic Church incorporated livestream fundraising into their communication strategy. Their videos are available on their website, the link for which is shared with their social media community. This has helped them deepen supporter engagement, diversify revenue, and improve overall fundraising.
How to build your own live streaming strategy?
- Build and maintain your community
Regularly posts mission stories and recognizes donor or volunteer efforts. Host live Q&A sessions to tell people how they can give- online, via mobile, SMS, or email.
ALSO READ: How to broadcast your livestream on YouTube.
- Integrate streaming with your website
With GiveCentral Live, you can easily embed your live stream on your fundraising page or website (in addition to your Facebook or YouTube channel).
You can use it as your fundraising hub to get alerts, track donations and achievements, thank your donors, and chat with your audience in real time.
Want to learn more? Get in touch with a fundraising expert.
- Incorporate streaming into your events
Streams leading up to event days will help generate more awareness. You can stream regular campaign updates to talk about how close you’re getting to your goal.
Where to broadcast live videos?
To know where to broadcast your live videos, you need to know your audience.
However, if you want to do some testing (and then analyze the fallout), we recommend going with Facebook in addition to your own website. The social network has around 700 million users. 78% of companies have chosen this platform to broadcast their lives.
YouTube holds a record 1.5 billion users. The consumption of YouTube videos on mobile is increasing by 100% every year. It’s also a network to tap into, especially if you have long videos.
Indeed, videos posted on YouTube are often 2.5 times longer than on Facebook.
Bonus: our advice for a good quality live stream
Give your live stream event every chance of success by following these recommendations:
- Always prepare the video upstream (script, framing, progress of the video).
- Promote the video in advance (on the site, the blog, a newsletter, social networks).
- Create an impact title that makes you want to know more or conveys the content of the video. For example- ‘Bible reading for the day‘ is a better-suited title than ‘Monday_filex2134.mpv‘
- Inform the people who will be filmed to ask for their consent.
- Lastly, if you have no know-how and need help, don’t forget to reach out to us to learn what tools you need to get started.
