3 Brilliant Fundraising Campaign Examples During COVID-19

Every sector is trying to navigate through these difficult and volatile times. The current situation is uncertain and  organizations are finding it difficult to make a business plan or a business decision. Among them, the nonprofit sector has an aim and a clear goal – to mitigate the ongoing impact of the coronavirus outbreak affecting a number of lives. Most nonprofits have adopted giving tools such as text-to-give to ease the entire fundraising process. However, there are some awesome fundraising campaigns during COVID-19 that lend a hand to those who need it. In this post, we have handpicked 3 such brilliant fundraising campaign examples to learn from.

Another Round, Another Rally

The hospitality industry is one of the industries that have been hard-hit due to the COVID-19 outbreak. The unemployment rate skyrocketed and hospitality workers are finding it difficult to sustain themselves. That is why Another Round Another Rally, a nonprofit financially supporting underrepresented voice in the hospitality industry, stepped in. With a clear goal to raise emergency funds for hospitality workers who either lost their jobs or had their hours slashed due to COVID-19, they committed to help by offering $500 relief grants. 

Their idea of turning a fundraising campaign page into an offline “tip jar” is brilliant. Each call-to-action button is not meant to only solicit donations but has a unique message to it. For example, they ask you to lend a thought about a local bar staff whenever you make a drink at home. To showcase the reach of the campaign, they have a continually updated tally, depicting the total funds raised to date. This visual brings to life the impact of the donor’s gift and drives more engagement and donations.

Bar patrons can donate on their fundraising page or, as they love to call it, a virtual tip jar. They can then challenge their friends to donate or give a tip by using the hashtag on Instagram. 

Charity: water

If this pandemic is to get into our body, it is most likely through our hands. That is why it is recommended to wash hands regularly. Experts agree that this is one of the most effective ways to stop the spread of the Coronavirus. This increases the importance of water even more. 

But 785 million people around the world lack access to this one weapon to fight the pandemic. What’s more, experts fear that COVID-19 could lead to a global water crisis, citing that by 2030, 47% of the world will experience water scarcity. 

Charity: water, raises awareness and helps bring clean and safe drinking water to those who do not have access to it. During a time when washing hands can save lives, their mission becomes even more critical.  That’s why Charity:water launched an awareness campaign designed to shed light on the urgent global issue problem. Launched on world water day, Charity: water created  a six question, multiple-choice quiz which offered a simple way to make an impact for people in need.  Thanks to a generous donor, the Charity: water world water day quiz gave individuals who took the online quiz an opportunity to unlock a donation to bring safe water to one person, while learning about the many ways safer water, sanitation, and hygiene impact lives around the world. Those who took the quiz unlocked and $80,000 to Charity: water.

Spotify

A lot of nonprofit organizations are working tirelessly to raise funds during these difficult times. While we speak about COVID campaigns run by nonprofits, there are some brilliant campaigns that are not carried out in the nonprofit sector as well. One such campaign that could not resist mentioning is the COVID-19 music relief campaign by Spotify. The audio streaming platform launched a campaign to financially support artists and the creative community who had been impacted by the effect of the virus. 

Under the COVID-19 music relief campaign, Spotify partnered with and donated to MusiCares, PRS Foundation, Help Musicians, Support Act and many other music industry nonprofits as well as committed to match donations made via the Spotify COVID-19 Music Relief website page dollar-for-dollar up to a total contribution of $10 million.  

They also introduced a matching gift option for the donations raised on their page donated by the public. Spotify will match dollar-for-dollar with the organization listed on their campaign page for up to a total of $10 million. 

Conclusion

Staying connected and engaging your network of supporters during a crisis is challenging. Remember, to catch the eyes of your donors you should create exceptional fundraising campaigns. The above fundraising examples are meant to serve as inspiration. Make sure that you incorporate modern giving methods such as online giving and text-to-give into your campaigns to make them even more effective. Make your next campaign one that everyone remembers!