Increase in donor data by growing nonprofits and charities demand that fundraisers take a new approach towards managing all their facts and figures. As there is an upsurge in number, the traditional spreadsheet becomes obsolete.
A competent software for managing your data is more important than ever to ensure the smooth functioning of your nonprofit fundraising. And donor management software is that competent software which handles your statistics effortlessly.
Key Qualities of an Effective Donor Management Software
Essentially, fundraisers have to rise above traditional methods. By embracing online giving you are powered by cutting edge technology to address the new challenges in nonprofit fundraising. These challenges are managing donor and fund data and communicating effectively with your donors. Good tools are multi-dimensional. You will be able to reach your audience through multiple channels, such as, text to donate and emails. While some of your outreach and campaign management might be done in fundraising software integrated with your donor software, the core donor system should be able to track donation and campaign information. For example: you should be able to review campaigns or track recurring gifts all on a single dashboard. In conclusion, a donor management software works because it does that, and much more for you.
CRM and Contact Information Management
A well-built donor management software helps you collect, organize and analyze your donor and donation information. Also, it will help you track donation history of each donor, thus performing as a CRM for your nonprofit. In terms of donor information management, the software has the caliber to manage all the information related to a gift. To follow-up with your donors; track inactive donors and; identity recurring donors. This simply reduces your workload of maintaining information data to half.
Communication Tool
Designed to perform as a communication tool, a donor management software helps you message and email your donors and supporters. Communication plays a pivotal role in any kind of organization. For nonprofits, conveying your fundraising campaigns and goals require you to effectively send out emails. Some donor management software not only lets you compose and send emails but help customize it with the specific requirement. Doesn’t that provide a personal touch to your emails?
Accounting System Integration
When your donations and fund transfer is happening online, it makes sense to perform account-related tasks online. How about a donor management software integrated with your accounting system? With a well-integrated software which is compatible with your existing system, you don’t have to struggle with your accounting, costing and grants.
Once you switch to a donor management platform, you will identify how easily and seamlessly you can move across your data. To live up to the benefits of a donor management software, make sure that the interface is user-friendly and the dashboard is easy to navigate. Else the struggle to figure out the functionality of your software will entail you more time rather than save your time.
Make sure your donor management software has these four features, then explore some vetted options at different price points that might be the perfect fit for your organization.
Because choosing the right donor management solution for your organization requires a thoughtful and thorough approach, we wanted to offer help. As you review your options to pick the best tool for your use, leverage our proven fundraising tools to help you raise more. Our team is here to help you make the most of your fundraising. Contact us via email at support@givecentral.org or toll-free at 833.716.2612 to schedule a call with our fundraising expert. Let’s go over our features and see if we are a right fit for your organization.
Add your first comment to this post