Market research for your nonprofit association : the 7 golden rules
Before you start a major marketing campaign for your nonprofit association or plan to introduce a new product or service, you need to be...
5 things to know before starting a nonprofit fundraising campaign
Want to launch your online fundraising campaign? A little strategy is in order! From the beginning of a nonprofit...
Throwback Thursday: Remember the Ice Bucket Challenge?
Do you remember the phenomenally successful campaign, the ALS Ice Bucket Challenge from four years ago? The viral, crowd sourced...
New study reveals insights on donor giving habits
Knowing your audience is critically important. Understanding their habits, interests, what motivates them and their charitable preferences...