Planning an influencer marketing strategy for charitable giving requires a lot of time, effort and finances. The best you can do next is optimize your fundraising campaign for a sure shot success. For every campaign, there are a number of do’s to keep in mind. At the same time, it is crucial to know what to avoid. This article sums up the influencer marketing mistakes your organization should avoid while marketing your cause through influencers.
Prioritize Your Research
Go for nonprofit influencers who believe in your mission as much as you do. Finding the right influencers might seem like a hard task but with the right research, you can definitely find your people. Avoid getting influencers that are not right for your mission.
How to avoid this mistake:
- Word of mouth. Get your staff, volunteers, board members, family and friends to recommend influencers that will do you best.
- Engage your influencers before actually signing them on. Figure out their online habits and content style by monitoring them. The point is to make sure that the influencers genuinely love your work.
The Right Platform
There are many platforms that may act as a boon for your nonprofit and its cause. Choosing the wrong platform can result in a loss of time and effort.
How to avoid this mistake:
- Know the platform that works best for your organization. You can do this by studying your audience, identifying the platforms where your target audience is the most active.
- Check the number of your followers that are active on every platform and draw your data accordingly.
Promotion And Publicity
Your audience has to be ready to receive the content of your campaign that is coming. This is exactly why it is important to promote your influencer campaign in advance. Failing to do this can have an impact on charitable giving and results of your campaign.
How to avoid this mistake:
- Be ready with your promotional materials at least 2 weeks in advance.
- Campaign promotions should be done not only on your account, but also on the profiles of the influencers as well. Make it a priority to coordinate accordingly.
Keeping Your Brand Identity
Your nonprofit as a brand must keep its identity to make your organization stand out. Not keeping your brand identity in place will only make you generic.
How to avoid this mistake:
- Check the logo, color and design that is being used for the creative visuals. Make sure that a common format of content is followed for all posts.
- Make use of a storyboard to help you keep your brand identity.
Follow Up
Following up with your supporters and audience is a prerequisite to all kinds of campaigns. Your campaign being over does not mean that your work is done.
How to avoid this mistake:
- Plan your follow up well in advance, decide on the medium of communication – email, dm, call or even a handwritten note.
- Adopt a donor management software that will help you automate your follow up, thus lightening your workload. You can even use the features of the software to monitor the progress of your campaign.
Conclusion
Be clear on your budget and plan accordingly. Sit with the influencers and decide on the payment model ahead of the campaign. As you move ahead with a clear mission in mind, be sure that you maintain transparency and authenticity in the content that you put out. Charitable giving requires a deep connection with your audience, therefore make efforts to nurture a lasting relationship.
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