Whether you’re an established organization or a start-up, you do not have to spend a lot of money to make money. There are numerous ways to reach your target audience and generate financial targets without shelling out a penny. Let us look at a few ways through which you can get traffic on a 0$ budget.
Make sure that your product brings value
Identify a problem and provide the solution. What you’ve put on the table should be a product that delivers value to your audience. Your product could be a simple mobile giving tool or a donor management software – be a problem solver.
SEO (Search Engine Optimization)
This is one of the most popular zero budgeting marketing strategy that has undoubtedly proven to be fruitful. In this technique, you identify the most searched keywords and use them on your website. When the audience look up for these keywords and your website comes ranking in the top, then the Click Through Rate will increase thus resulting in a huge amount of traffic. It is a process that takes some time to show results but it will eventually bring more audience.
Free online Q&A platforms
There are online platforms like Quora and Facebook groups where a lot of people look for a solution to their problems. Research on the questions that people ask, and when you find one for which you have the answer, give them a relevant response with a link back to your website.
Be it Facebook, Twitter, Instagram or LinkedIn, make sure that you’re visible on these social media platforms. Create a handle for your organization and get creative with your content, the posts could range from testimonials to product driven stories. Also, get your family and friends to share these posts.
There are a lot of websites that take articles for free. So do your research, draft articles that talk about your product and pitch the same to these sites. As you guest blog, you can put a link back to your website which will get you more traffic.
Word of mouth
Request and encourage your existing users to share their positive experiences with their peers and family. This technique never goes out of trend.