“On average, 5 times as many people read the headlines as the body copy.” – David Ogilvy
Nonprofit fundraising is hugely dependent on donor engagement. Running a great campaign is a way to achieve this. But it gets difficult to attract people’s attention initially. Having a catchy title that captures people’s imagination and compels them to delve further delivers great results. It is a matter of some planning, preparation and research to create that perfect title.
Here are some tips that you should keep in mind while writing your nonprofit campaign title.
Don’t be overly coy, clever or mysterious with your campaign title. You need to have your target audience connect with it which engages them further and entices them to click. Be descriptive and give people a clear idea of what your campaign is about.
Keep it short
You need to be descriptive in your title, yet keep it short. Having a long title could make it boring. Think of ways on how you could creatively accommodate what your campaign is about,, in a short title. Moreover Google cuts off its listing titles at around the 66 characters mark. You need to keep this in mind while deciding on your title.
The only way to have a larger audience connect with your campaign is to ensure that your content is phrased in a way which catches people’s curiosity and compels them to learn more.
Make it searchable
To catch the eyeballs, you need to reach out to as big a audience as you could. Including keywords that people are using in search engines such as Google and YouTube is the best way to do this. You could make use of the Google Keyword Tool to search for popular keyword phrases that could reflect what you are trying to say. Focus on the ones which have a high number of searches but not a decent competition. These are the keywords which are mostly likely to get your campaign on the first page of Google search results.
These are a few tips that you should keep in mind while writing your nonprofit campaign title. Catching people’s attention should be your focus while going about your nonprofit fundraising. Once you have it, the sky is your limit.