A crowdfunding search engine is similar to any other normal search engine. There are multiple pages on it and one needs to have a successful SEO to figure on the front page. There are a lot of people working on similar projects in the nonprofit fundraising scene. Unless one is on the front page, it is difficult to attract attention from a large audience. The higher you rank on a search engine, the more would be your number of supporters and greater would be the amount of donations coming in.
Here are a few ways you could use SEO for your crowdfunding campaign to make the front page.
Be strategic about your tags
Tags matter a lot and you should take it seriously. You could use location tags strategically to increase the visibility of posts in your region and show up frequently in searches for campaigns, in your area. Be specific to make sure you feature in the right searches. Be extremely cautious about it and select a category that makes sense.
Use the right keywords
Think like a searcher and figure out what is it that you would be typing on Google or a crowdfunding site if you had to find a campaign similar to yours. Choose the most important keywords and make sure that they are in your title, introduction and story. Make sure that your incorporating the keyword doesn’t look too out of place.
Ensure quality content
In the end, it is the quality of your content that would go a long way in deciding how high you rank. You need to be original and compelling in the way you write. Don’t repeat your keywords multiple times as that will be identified as spam by search tools and you might get punished for it. It will take you further back in the search results. Place your keywords in your content in a meaningful way and make sure that your story is atleast 250 words long for search engines to crawl the text.
These are a few ways to increase the ranking of your crowdfunding campaign and rank on the front page. Visibility is a key ingredient in a successful nonprofit fundraising.