With almost $390 billion being raised online as charitable donations in 2016, the importance of online giving is all too evident. The benefits of online giving are manifold. Not only does it offer an ease to the donors to give but it also allows the nonprofits to keep a track on the donations.
The donor information comes in handy to set up recurring donations and also in better targeting when it comes to marketing one’s campaign. The easier one makes it for the donors to associate with an organization, the greater the amount of funds that come in and the larger the number of supporters who join the community.