The importance of #GivingTuesday is not lost on us. This event is growing exponentially with donations to the tune of $177 million raised last year alone. This seems to be the perfect opportunity for a nonprofit organization to make use of this event and give a fillip to their year-end fundraising.
Now that #GivingTuesday is finally here, let’s go out and make the most out of this day. A few things that are a must and should be kept in mind while going about the day are being reiterated in these last minute #GivingTuesday tips.
Share your Stories
There is a lot of competition on this day for the attention of donors with a lot of nonprofit organizations vying for the attention of the donors. It is important to stand out from the crowd and you could do this by making your campaign focused on a relatable story. No matter how much time you have on your hands, you should not forget to craft a story or a message that your audience of existing and potential donors resonate with. Research says that people connect better with stories and get inspired. Putting across the right message could motivate people to donate to your cause.
Market your campaign across various channels
The importance of the day calls for a multi-pronged approach so as not to miss out on anything. You should make use of all kinds of communication channels to market your cause and put your message across. You would need to send emails and use various social media networks for this event. Marketing across various channels makes it efficient by taking your message to a much wider audience. Make sure to target the audience which uses a particular channel with the appropriate message. You could make use of data analytics to do this kind of targeting. The GiveCentral tool could be pretty handy there.
Take help from all your supporters
You could take help from all your supporters to spread your message. It is essential to spread it to their contacts through their social media accounts. This would vastly increase your marketing power.
Keep your donors in loop
When the funds and gifts start coming in, keep your donors informed about all the milestones that you hit and every goal that you attain. Before the event kicks in, you should have all the goals specified in a clear and articulate manner. Celebrate with your supporters and donors when you reach each of those goals.
#GivingTuesday is one of those events which mark the beginning of the holiday season fundraising. It is really important to market your campaign well around this event. We hope these tips outlined above could help you make the most out of this #GivingTuesday.