#GivingTuesday has become an event of global proportions since it began in 2012. This day which is celebrated the Tuesday after thanksgiving is centered on the values of giving back and is used to bringing people around it, every year. Just when we thought it couldn’t get any bigger, the day in 2016 saw $168 million as donations, beating 2015’s tally of $116.7 million by a huge margin. These are big numbers. There is a huge opportunity to be tapped in on this day.
Check out this infographic to know why #GivingTuesday should be at the center of your fundraising priority.