Nonprofit fundraising hit record levels in 2017 with Americans donating more money than any other country. And when it comes to the break-up of these donations, online fundraising seems to have a clear edge over offline and within online fundraising, crowdfunding was the most preferred medium.
But it doesn’t take long to figure out that while crowdfunding campaigns gained popularity, not all of them did well, infant most of the popular crowdfunding sites will highlight the achievements of few, well performing campaigns.
So when fundraising for nonprofits, what are the general strategies you could follow to avoid failing? We know the challenges you face, and understand that a lot of time goes into planning the campaign, communications, and resources for any campaign. So we put together this infographic to give you a framework to follow.
A successful fundraising campaign is structured around SMART GOALS. S – specific, significant, stretching. M – measurable, meaningful, motivational. A – agreed upon, attainable, achievable, acceptable, action-oriented.
These 10 tips help you cover planning and research, picking out the right platform, offer concrete results and not just ideas. You will be able to better select your target audience, consequently create better communication pieces, spread the word and most important- follow through your promises.
Take time to reflect on the progress of your campaign at each stage. Communication openly on social media communities, in-person with team and other stakeholders and be open to feedback. This also helps build trust. Donors don’t give to institutions. They invest in ideas and people in whom they believe. – G.T.Smith.
Overnight success stories with nonprofit fundraising are attractive but so rare! It’s important to learn and make progress even in the long run. Use every campaign as a step forward to future goals.
Share your thoughts! Let us know what worked for your campaigns in the comment box below.